Fresh & Easy receives Platinum-Level Store Certification Award from EPA's GreenChill Partnership for green refrigeration technology at its Folsom, California, store; only three other grocery stores in the nation have received the award

Cindy Allen

FOLSOM, California , March 15, 2012 (press release) – Fresh & Easy Neighborhood Market today received the Platinum-Level Store Certification Award from the Environmental Protection Agency’s GreenChill Partnership for green refrigeration technology at its new store located in Folsom, California. The platinum award puts Fresh & Easy in an elite group among the nation’s 36,000 grocery stores. This is just the second store in California, and one of just four grocery stores in the nation, to achieve these challenging standards.

“The Folsom store is a fantastic example of the innovation that can be accomplished when government works together with businesses in a voluntary partnership to protect the environment and save money at the same time,” said Deborah Jordan, Director of EPA Region 9’s Air Division. “We are proud to be involved in this very successful project.”

A typical supermarket in the U.S. uses approximately 3,500 pounds of refrigerant. The Folsom Fresh & Easy store uses just 70 pounds – a 98 percent reduction that earned it GreenChill’s highest award.

“Environmental responsibility is part of our DNA. We’ve made a commitment to invest in sustainable technologies from the start,” said Steve Hagen, director of procurement and engineering at Fresh & Easy Neighborhood Market. “Using new natural refrigerants puts Fresh & Easy on the forefront of sustainability in our industry and ultimately makes these emerging technologies more cost effective for everyone.”

Fresh & Easy’s Folsom store features Hill PHOENIX Second Nature® medium temperature fixtures and walk-ins running on glycol and low temperature fixtures and walk-ins running on C02. Glycol and C02 are environmentally friendly, natural alternatives to harmful HFC refrigerants. Hill PHOENIX Second Nature Compact Chiller (SNCC) is the most environmentally friendly system available in the industry today.

“Fresh & Easy selected a Second Nature Compact Chiller system that effectively eliminates all HFCs from the store’s refrigeration system by using medium temperature glycol to condense the low temperature CO2. This is typically achieved with an HFC refrigerant,” explained Henry Pellerin, director, marketing programs for Hill PHOENIX. “The Folsom Fresh & Easy is the only store in the nation, to date, that uses this innovative type of system.”

GreenChill’s Store Certification Program is the only certification program in the nation that focuses on greener refrigeration. The program’s chief goal is to reduce refrigerant emissions from supermarkets that damage the Earth’s protective ozone layer and contribute to global warming. A pound of leaked refrigerant can cause more global warming than 2,000-4,000 pounds of carbon dioxide.

Fresh & Easy joined EPA’s GreenChill Partnership in 2009. The company received EPA’s Annual Environmental Achievement Award in 2011 for having the most GreenChill Store Certifications in the nation. For more information on EPA’s GreenChill Partnership visit www.epa.gov/greenchill.

About Fresh & Easy

Fresh & Easy opened its first stores in Southern California, Arizona and Nevada in 2007 and set out to change the way consumers shop by making fresh meals and groceries more affordable and accessible. The company expanded into Northern California last year and now has more than 185 stores.

On average, Fresh & Easy stores use 30% less energy than a typical supermarket, which helps the environment and saves customers money. Fresh & Easy uses LED lighting in external signs and freezer cases, offers customer recycling in every store and uses advanced refrigeration and freezer units to cut back on energy usage. The company also recycles or reuses all of its display packaging, sending the majority back through its distribution center.

For more information about Fresh & Easy, visit www.freshandeasy.com. Also follow the company on Twitter at: www.twitter.com/freshandeasy and become a fan on Facebook at www.facebook.com/freshandeasy.

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