Barnes & Noble offering US$20 off Nook Color or Nook Simple Touch for U.S. MasterCard shoppers, at stores and on bn.com

Cindy Allen

NEW YORK , March 15, 2012 (press release) – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced a special savings offer for new NOOK customers shopping with a MasterCard card. Starting Thursday, March 15, 2012 customers using their MasterCard card will save $20 on a new NOOK Color or NOOK Simple Touch. This amazing offer, which ends March 18, is available at all of Barnes & Noble’s nearly 700 stores nationwide and online at BN.com.

NOOK devices are the perfect choice for anyone who wants access to their favorite reads anywhere they go. The award-winning NOOK Color is the best value in the tablet market at only $169, but for a limited time it’s available for $149, our lowest price ever, when you purchase with your MasterCard card. Featuring a stunning 7-inch VividView™ Color touchscreen, NOOK Color is ideal for reading a wide variety of content including books, enhanced books, immersive children’s picture books, an expansive collection of interactive magazines, comics, newspapers and more. NOOK Color also offers the most-requested tablet features, including access to top video and music services, high-quality NOOK Apps™, built-in e-mail, and an enhanced Web experience.

Customers seeking a simple, easy-to-use, dedicated reading experience will love NOOK Simple Touch – the world’s #1 Reader – an ultra-light, portable 6-inch eReader with the most-advanced E Ink® Pearl display and the longest-lasting battery life of up to 2 months on a single charge for only $99, but for a limited time it’s available for $79, our lowest price ever, when you purchase with your MasterCard card. With a simple tap, it’s intuitive and easy to navigate, shop and read.

With all NOOK products, customers can shop Barnes & Noble's expansive NOOK Store™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. In addition, Barnes & Noble offers always free in-store NOOK support for customers to set up and learn how to use their new device face-to-face with friendly neighborhood NOOKsellers.

About NOOK® from Barnes & Noble

Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Store™ of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK Tablet™ is Barnes & Noble’s fastest, lightest tablet with the best in entertainment from top services and everything you want in a tablet at a great value ($199 for NOOK Tablet – 8GB, and $249 for NOOK Tablet – 16GB). Both NOOK Tablet and the award-winning NOOK Color™ ($169) feature a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The NOOK Simple Touch™ ($99) is the fastest, easiest to use reader with the world’s best reading screen and the longest battery life. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its nearly 700 bookstores, as well as free Wi-Fi®connectivity to enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores, Office Depot, Fry’s Electronics and Systemax Inc. retailers.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its FREE NOOK Reading Apps™, available at www.nook.com/freenookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™(http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us onwww.twitter.com/nookBN and www.facebook.com/nookBN.

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