Red Bull dropping advertisement in South Africa after outcry from Christians for its portrayal of Jesus Christ walking on water

Nevin Barich

JOHANNESBURG , March 14, 2012 (press release) – Energy-drink maker Red Bull says it has dropped an advertisement in South Africa after an outcry from Christians for its portrayal of Jesus Christ walking on water.

South Africa's Roman Catholic bishops urged Christians not to drink Red Bull in traditional fasting for Lent ahead of Easter celebrations next month, stopping short of calling for a full commercial boycott.

The television cartoon implies Jesus walked on water because he knew where there were rocks to tread on.

South Africa's Muslim Judicial Council on Wednesday also warned of consequences of "secular extremism" against any religious faith.

In a statement, the drinks maker said its humorous advertising always looks at "well-known themes."

"It is never our intention to hurt anyone's feelings," it said.

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