SCA sets new sustainability targets including tripled production of biofuels from forests by 2020, increased wind power production to 5 TWh, decreased accident frequency rate by 25% between 2011 and 2016

STOCKHOLM , March 14, 2012 (press release) – SCA is one of the world’s most sustainable companies – environmentally, socially and financially. The company is now further raising its ambitions through the introduction of a number of new targets. According to a recent SCA survey, sustainability activities are significant for the business operation.

“Sustainability activities are business-critical for SCA and give us an edge over competitors. Our ambitious work makes us more attractive for customers, consumers and investors, while it also contributes to lower costs,” said Jan Johansson, SCA’s President and CEO, at a press meeting in Stockholm today where the new targets were presented.

SCA recently performed a survey which showed that sustainability activities play an important role in relationships with customers. As many as 41% of respondents said that they had participated in contract negotiations in which sustainability was the deciding factor for the outcome.

Measurability and access to relevant key performance indicators are crucial factors in ensuring successful sustainability programs. Systematic preparatory work has resulted in a number of specific new targets:

  • Triple production of biofuels from SCA’s forests by 2020
  • Increase wind power production on SCA forest land to 5 TWh by 2020
  • Set aside at least 5% of SCA’s productive forestland from forestry in the ecological landscape plans and a further 5% for nature conservation purposes
  • Decrease the accident frequency rate by 25% between 2011 and 2016
  • Make SCA’s hygiene knowledge base available to customers and consumers and ensure access to affordable, sustainable hygiene solutions
  • Deliver better, safe and environmentally sound solutions to customers through sustainable innovation

“The middle class is expected to grow by three billion consumers in the next 20 years, primarily in emerging markets. This represents a major opportunity for us to improve hygiene and health standards for millions of people at the same time as ensuring our commercial success,” said Kersti Strandqvist, SVP of Corporate Sustainability.

“Innovation and sustainability are strongly intertwined, and sustainable innovations are essential if we are to surpass customer and consumer expectations. In order for us to further emphasize the importance of this area, we are today proud to announce that we have decided to join the World Business Council for Sustainable Development, where global corporations go from words to action on sustainability matters,” she added.

SCA is a global hygiene and paper company that develops and produces personal care products, tissue, publication papers, solid-wood products and packaging solutions. Sales are conducted in some 100 countries. SCA has many well-known brands, including the global brands TENA and Tork. Sales in 2011 amounted to SEK 106 billion (EUR 11.7 billion). SCA has approximately 44,000 employees. More information at

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