Sales revenue of China's chain catering market annually exceeds 1 trillion yuan, keeping comprehensive growth rate at over 15%, report shows

Nevin Barich

DUBLIN , March 14, 2012 (press release) – Research and Markets (http://www.researchandmarkets.com/research/176d5516/report_of_chinas) has announced the addition of the "Report of China's Chain Catering Industry, 2012" report to their offering.

Nowadays, in China, there are more than 4 million various catering branches. The sales revenue annually exceeds CNY 1 trillion. In recent years, catering market in China is keeping the comprehensive growth rate of over 15%. Catering enterprises are continually developing from the state of a single store front to the patterns of chain-orientation, scale-orientation and group-orientation.

Chain catering refers to taking chain operation patterns of regular chain and franchise store in catering industry and provides uniform services for customers. It carries out centralized procurement and decentralized sales, achieving economic benefits of scale through normalized management.

The major customers of China's catering industry are still urban residents. The huge market of rural catering has not been developed yet. From the view of the continuity and sustainability of catering market, the huge rural catering market will provide a wide development space for China's catering economy.

More Following Information Can Be Acquired Through This Report:

- Current Situation of China's Chain Catering Industry

- Patterns of China's Chain Catering Industry

- Competition of China's Chain Catering Market

- Development Trend of China's Chain Catering Industry

Following People Are Recommended to Buy This Report:

- Catering Enterprises

- Suppliers of Raw Materials of Catering

- Investors and Research Institutions Focusing on Catering Industry

Key Topics Covered:

1 Overview on China's Catering Industry

2 Overview on China's Chain Catering Industry

3 Analysis on Major China's Chain Catering Enterprises

4 Prediction on Development Trend of China's Chain Catering Industry

Companies Mentioned:

- Quanjude

- X.E.Flavour

- Little Sheep Group

- Ajisen

- Kungfu

For more information visit http://www.researchandmarkets.com/research/176d5516/report_of_chinas

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