Sara Lee announces Eugenio Minvielle as COO of company's International Coffee and Tea Developed Markets division; Minvielle to focus primarily on Western Europe

UTRECHT, The Netherlands , March 14, 2012 (press release) – Sara Lee Corp. (NYSE: SLE) today announced that Eugenio Minvielle will be appointed Chief Operating Officer of Sara Lee's International Coffee and Tea Developed Markets division, primarily focused on Western Europe.

Minvielle, 47, is a seasoned executive with more than 20 years' experience in the consumer packaged goods (CPG) industry, primarily in the coffee industry.

He joins from Unilever where he served as CEO North America, overlooking Unilever's operations in the USA, Canada and the Caribbean.

Previously he was President and CEO of Nestlé France, Mexico and Venezuela. Prior to Nestlé, Minvielle held a variety of management positions and worked for Procter & Gamble in Spain and Canon in Japan.

Minvielle has Mexican and French nationalities and is fluent in Spanish, French and English. Minvielle is married with two children and will relocate to Europe upon commencement of his role.

Minvielle, member of the company's Executive Committee, will report into CEO Michiel Herkemij.

"Eugenio's in-depth experience and knowledge of the international coffee business will be invaluable in setting our company up for our strategies," said Sara Lee Corp's International Coffee and Tea business Chief Executive Officer Michiel Herkemij. "His skills are a great complementary asset to the senior management team "

About Sara Lee Corporation

Sara Lee Corp. (NYSE: SLE) and its leading portfolio of food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Pickwick Teas, Sara Lee and Senseo, generate nearly $9 billion in annual net sales from continuing operations and employ approximately 20,000 people worldwide. In January, 2011, Sara Lee Corp. announced that it will divide the company into two pure -play publicly-traded companies, one focused on the international coffee and tea market and the other on North American meats. For more information on the company, please visit

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