Convenience stores could attract more female shoppers by increasing number of loyalty/frequent shopper programs, coupons, finds study

Cindy Allen

LOS ANGELES , March 14, 2012 (Industry Intelligence) – According to CSNews' consumer research study, “2012 Realities of the Aisle,” convenience stores could attract higher numbers of female shoppers by increasing the number of their loyalty/frequent shopper programs and coupons, Convenience Stores News reported March 13.

Twelve percent of male survey respondents reported near daily convenience store shopping trips, while an additional 23% said that they shopped at convenience stores "two or three times a week."

Only 7% of female survey respondents reported shopping at a convenience store "almost every day," while an additional 17% said that they shopped at convenience stores "two or three times a week."

Forty-three percent of female respondents and thirty-five percent of male respondents said that, during their next trip to buy gas from a c-store visit, their purchases of in-store products would be affected by the availability of coupons.

Twenty-nine percent of female respondents and 23% percent of male respondents said that they would like frequent buyer/loyalty programs.

Sixteen percent of all survey respondents reported that they had already joined a frequent shopper program at a c-store, and another 38% (42% of all female respondents) who were not currently enrolled in a loyalty program said that they would enroll in one if their c-store offered it. An additional 8% of respondents said that they knew about their local c-store’s loyalty program but were not enrolled in it.

The primary source of this article is Convenience Stores News, Deerfield, Illinois, on March 13, 2012.

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