Heineken successfully places €1.35B of notes, consisting of seven-year notes for principal amount of €850M with coupon of 2.5%, and 12-year notes for principal amount of €500M with coupon of 3.5%

AMSTERDAM , March 12, 2012 (press release) – Heineken N.V. today announced that it has successfully placed EUR 1.35 billion of Notes, consisting of 7-year Notes for a principal amount of EUR 850 million with a coupon of 2.5% and 12-year Notes for a principal amount of EUR 500 million with a coupon of 3.5%. The Notes were issued under the Company's European Medium Term Note Programme and benefit from the Baa1 and BBB+ ratings recently assigned to HEINEKEN by Moody's Investor Service and Standard & Poor's, respectively. The Notes will be listed on the Luxembourg Stock Exchange.

The Notes issued today further improve HEINEKEN's debt maturity profile and the proceeds of the offerings will be used for general corporate purposes. The Notes were placed by BNP Paribas, Credit Suisse, HSBC, ING Bank and Rabobank.

Press enquiries

John-Paul Schuirink

Financial Communications Manager

E-mail: john-paul.schuirink@heineken.com

Tel: +31-20-5239355

Investor and analyst enquiries

George Toulantas

Director of Investor Relations

E-mail: investors@heineken.com

Tel: +31-20-5239590

Editorial information:

HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere. The brand that bears the founder's family name - Heineken® - is available in almost every country on the globe and is the world's most valuable international premium beer brand. The Company's aim is to be a leading brewer in each of the markets in which it operates and to have the world's most valuable brand portfolio. HEINEKEN wants to win in all markets with Heineken® and with a full brand portfolio in markets of choice. The Company is present in over 70 countries and operates more than 140 breweries with volume of 214 million hectolitres of group beer sold. HEINEKEN is Europe's largest brewer and the world's second largest by revenue. HEINEKEN is committed to the responsible marketing and consumption of its more than 200 international premium, regional, local and specialty beers and ciders. These include Amstel, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's, Heineken, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, and Zywiec. Our leading joint venture brands include Cristal, Kingfisher, Tiger and Anchor. In 2011, revenue totaled EUR17.1 billion and EBIT (beia) was EUR2.7 billion. The number of people employed is around 70,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the Amsterdam stock exchange. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com .

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