General Mills acquires Massachusetts-based natural snack foods company Food Should Taste Good
March 7, 2012
– General Mills has acquired one of Sherbrooke Capital’s portfolio companies, Food Should Taste Good, a rapidly-growing natural snack foods company based in Needham Heights, MA.
Food Should Taste Good will become part of Small Planet Foods, General Mills’ natural and organic products business and will join the division’s category-leading Cascadian Farm, Muir Glen, and LÄRABAR brands.
Pete Lescoe founded Food Should Taste Good in 2006 with the goal of making a unique new snack with great taste, healthy ingredients, and sophisticated flavor – the qualities he is most passionate about in food. Sherbrooke Capital invested in Food Should Taste Good in March 2007 and worked closely over the last four years with Pete, to build out the team, and develop the company's brand and growth strategy. “We are proud of what Pete and the team accomplished in building Food Should Taste Good into a leading brand in the salty snack category. They worked extremely hard and we are pleased that General Mills recognized the value that they built.” said John Giannuzzi Managing General Partner at Sherbrooke Capital.
“Sherbrooke was a great partner for us, their experience and insights were extremely valuable to me and the team.” said Lescoe. Food Should Taste Good has grown to become one of the largest natural snack brands in the U.S., and makes natural tortilla chips in a variety of distinct flavors such as Sweet Potato, Lime, Olive, Chocolate, Multigrain, and Jalapeno. Food Should Taste Good’s product portfolio also includes kettle cooked sweet potato chips and other natural snack items.
About Sherbrooke Capital
Sherbrooke Capital Health & Wellness (www.sherbrookecapital.com) is a venture capital fund that provides growth capital to help build successful companies in the rapidly growing healthy, active and sustainable living industry. Sherbrooke’s expertise in the natural food and beverage space includes investments in Oregon Chai, Izze Beverage, Immaculate Baking, Ciao Bella Gelato, and Angie’s Kettle Corn.
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