Jamba Juice launches three new juice blend beverages: orange juice, carrot juice and bananas; orange juice and mangoes; and orange juice, strawberries, blueberries and raspberries

Nevin Barich

EMERYVILLE, California , March 5, 2012 (press release) – The company that introduced their consumers to the benefits of freshly squeezed juices over 20 years ago, Jamba Juice (NASDAQ: JMBA), a leading healthy, active lifestyle brand, announced today the launch of their juice blends platform into over 700 stores. Three new juice blend beverages, available starting Tuesday March 13, are a complement to Jamba’s existing fresh squeezed carrot, orange, and wheatgrass juice offerings and provide further testament to the Company’s long standing legacy of providing all-natural, nutritious fresh juice offerings to consumers and their commitment to developing innovative new products in support of their mission to inspire and simplify healthy living.

The three new juice blends include: a juice blend of fresh squeezed orange juice, carrot juice, and bananas; a juice blend of fresh squeezed orange juice and mangos; and a juice blend of fresh squeezed orange juice, strawberries, blueberries and raspberries. Each 16 ounce size of freshly squeezed juice blend is squeezed-to-order to provide the most optimum fresh and nutritious offering and provide at least two servings of fruit and/or vegetables, giving consumers a convenient and easy way to get more nutrients from fruit and vegetables into their diets.

“The expansion of our fresh juice offerings is only ‘Phase One’ of our fresh juice initiative, with more to come,” said James D. White, chairman, president, and chief executive officer, Jamba Juice Company. “We will continue to innovate in the health and wellness space and have plans concurrent with our ‘Store of the Future’ work to deliver new juice bar concepts in San Francisco, New York, Los Angeles, and Seattle. We will continue to look for bolt-on acquisitions to expand our fresh juice offerings and, as the leading health and wellness brand in the quick service restaurant space, enhance our legacy in fresh fruit and vegetable juicing.”

Jamba is also focused on deepening the education and nutritional expertise available to consumers in stores with the launch of a “Master of Blending Arts” (MBA) program. The program will elevate the customer experience of Jamba as a premier provider of healthy lifestyle products by advancing Jamba team members knowledge in product nutrition, the benefits of juice and juicing, and their expertise in custom beverage creation.

These initiatives are part of Jamba’s strategic priorities outlined in the Company’s “BLEND 2.0 Plan” and are part of a series of critical actions Jamba is undertaking to position the Company for accelerated growth and long term shareholder value.

About Jamba, Inc.

Jamba, Inc. is a holding company which owns and franchises, on a global basis, Jamba Juice stores through its wholly-owned subsidiary, Jamba Juice Company. Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices, hot coffee and teas, slow cooked hot oatmeal made with organic steel cut oats, Fit’n Fruitful™ smoothies with Weight Burner Boost™, fruit and veggie smoothies, Whirl’ns™ Frozen Yogurt, breakfast wraps, sandwiches and wraps, California Flatbreads™ and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of January 3, 2012, Jamba Juice had 750 locations in the United States consisting of 307 Company-owned and operated stores and 443 franchise-operated stores. In addition, at January 3, 2012 there were 19 international stores. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba Insider at www.JambaJuice.com/Insider, Liking our Page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

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