Kraft Foods launches new MilkBite milk and granola bars, featuring same amount of calcium as 8-oz. glass of milk
March 5, 2012
– Kraft Foods is raising the bar in snacking with its new MilkBite Milk & Granola Bars, the first-ever product to introduce the fresh taste and wholesomeness of real milk in convenient granola bar form. Found in the dairy aisle or refrigerated case, each KRAFT MilkBite Milk & Granola Bar combines real milk, whole grain granola and other tasty and nutritious ingredients like real fruit or roasted nuts, while also delivering the calcium of an 8 oz. glass of milk. A wholesome alternative to existing bars, MilkBite is a deliciously different snacking experience the whole family can enjoy.
"With MilkBite, we saw an opportunity to change the status quo and introduce milk into snacking in a whole new way," said Michelle Lorge, Senior Brand Manager, MilkBite. "By combining real milk and other wholesome ingredients, we designed MilkBite to help satisfy the demand for snack options that are better for you and also taste great."
MilkBite Milk & Granola Bars are made with milk and calcium to deliver the calcium equivalent of an 8 oz. glass of milk, 30% of the daily recommended value. They are also a good source of Vitamin D, protein (5g), fiber, and whole grains (7g) and do not contain any artificial flavors, colors or preservatives. Available in five delicious flavors – Chocolate, Strawberry, Peanut Butter, Oatmeal Raisin and Mixed Berry – MilkBite Milk & Granola Bars are a great way to satisfy snack cravings at home, school, work or on-the-go.
Consumers will be introduced to MilkBite Milk & Granola Bars via a national advertising campaign created by Droga5 New York. The integrated campaign, launching in February, will feature a new character, "Mel the MilkBite," developed in conjunction with Jim Henson studios.
KRAFT MilkBite Milk & Granola Bars can be found in the dairy aisle or refrigerated case for a suggested retail price of $3.49.
For more information about KRAFT MilkBite Milk & Granola Bars, visit MilkBite.com.
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ABOUT KRAFT FOODS
Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.