Arby's announces agreement with Men's Health magazine book franchise Eat This, Not That, to feature 'Eat This' approved items on its website, social media channels, in-store promotions

Nevin Barich

NEW YORK , March 2, 2012 (press release) – Arby’s®, the restaurant famous for classic and Angus roast beef, thinly-sliced in store daily, announced today an agreement with Eat This, Not That!® —the popular Men’s Health magazine book franchise— to license “Eat This” approved menu items via Rodale Inc.’s custom content group. Arby’s will feature “Eat This” approved items, including sandwich and salad options within a 500-calorie range, on Arby’s website, social media channels, and in-store promotions.

“Eat This, Not That! has helped millions of people make smarter food choices at their favorite restaurants,” said Jo Ann Herold, Vice President of Brand Marketing for Arby’s. “Their concept is easy and effective—it’s the perfect partner to help us communicate that Arby’s has great tasting, lower calorie options and help our customers make more informed choices about foods they have come to know and love.”

“We enjoy working with companies that understand the value of offering more wholesome alternatives on their menu, and Arby’s has made notable strides in this area,” said Duncan Milne, VP of Custom Content for Rodale, which publishes the Eat This, Not That! series.

The Arby’s menu will feature the following “Eat This” approved items:

Roast Beef Classic Combo: A classic Roast Beef Sandwich with a crunchy side salad (before dressing) and cold bottled water create a complete meal for fewer than 500 calories.

Roast Beef Classic Sandwich: Featuring roast beef freshly sliced in store and made fresh to order, this Arby’s staple has fewer than 400 calories (less than 38% from fat) and fewer than 1,000 milligrams of sodium.

Cravin’ Chicken (Crispy): This crispy sandwich is 510 calories, provides 15% of the daily value for iron and contains fewer than 1,200 milligrams of sodium.

Cravin’ Chicken (Roast): Under 400 calories, this sandwich features roast chicken, contains only 6% of calories from saturated fat and 1,000 milligrams of sodium.

Farmhouse Salad: Served with roast chicken, this salad packs just 250 calories before dressing and includes loads of good-for-you vegetables including fresh, crunchy lettuce, red onion and juicy, diced tomatoes.

Jr Roast Beef Sandwich: Under 300 calories, Arby’s roast beef is slow roasted and freshly sliced in the restaurants, and provides 15% of the daily value for iron.

Jr Ham & Cheddar: This sandwich staple has fewer than 250 calories (fewer than 38% from fat), less than 13% of calories from saturated fat, and fewer than 1,000 milligrams of sodium.

To learn more about all of the Eat This, Not That! approved Arby’s menu items, including nutrition tips and tricks, visit: http://arbys.com/eatthisnotthat

About Arby’s Restaurant Group

Atlanta-based Arby’s Restaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S. with more than 3,500 restaurants systemwide. In addition to its classic Roast Beef and Beef ‘n Cheddar sandwiches, slow-roasted and thinly sliced in store daily, Arby’s is also known for its deli-style Market Fresh® line of sandwiches and salads, Curly Fries and Jamocha Shakes. In 2011, Arby’s introduced Ultimate Angus, a premium Angus beef menu line featured in sandwiches and wraps. To learn more about Arby’s, please visit www.arbys.com.

About Men’s Health

Men’s Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale Inc., Men’s Health is the best-selling men’s magazine on newsstands and provides its 12 million readers with the up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men’s Health is the largest men’s lifestyle magazine brand in the world, offering 40 global editions, a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning a National Magazine Award in the personal service category as well as being deemed by Media Industry Newsletter as the “#1 Most Notable Magazine Launch of the Last 25 Years.” Men’s Health has also made several appearances on Advertising Age’s “A List” and Adweek’s “Hot List.” For up-to-date news from Men’s Health, visit www.menshealth.com, and get instant updates on Twitter (@MensHealthMag) and Facebook (Men’s Health).

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