Sara Lee launches new line of frozen Jimmy Dean breakfast quesadillas

Nevin Barich

DOWNERS GROVE, Illinois , March 1, 2012 (press release) – Kicking off Frozen Food Month, Jimmy Dean(R) (www.jimmydean.com), America's favorite traditional breakfast sausage brand*, today announced the launch of a new line of frozen breakfast products - Jimmy Dean Breakfast Quesadillas - giving busy families a quick and easy way to enjoy a delicious, Mexican-inspired breakfast with protein. Made with perfectly seasoned Jimmy Dean pork or turkey sausage, families looking for a warm and satisfying breakfast can now spice up their morning meal with a convenient new option that is ready to eat from the microwave in three minutes.

Jimmy Dean Breakfast Quesadillas combine high-quality savory ingredients in a flour tortilla and are available in two varieties, Jimmy Dean Sausage Quesadilla with pork sausage and Jimmy Dean Delights(TM) Turkey Sausage Quesadilla, a better-for-you option that contains 250 calories and half the fat of the leading breakfast sandwich.

* Jimmy Dean Sausage Quesadilla - Combines hearty Jimmy Dean sausage with eggs and cheese in a flour tortilla. Each serving contains 290 calories, 16 grams of fat and 13 grams of protein.

* Jimmy Dean Delights Turkey Sausage Quesadilla - Combines hearty Jimmy Dean turkey sausage with egg whites and cheese in a flour tortilla. Each serving contains 250 calories, 10 grams of fat and 15 grams of protein.

"With morning routines becoming increasingly jam-packed, consumers are looking for ways to feed their families a satisfying breakfast that is convenient and tasty," said Amy Grabow, brand general manager, Jimmy Dean. "The introduction of Jimmy Dean Sausage Quesadillas and Jimmy Dean Delights Turkey Sausage Quesadillas into our frozen breakfast portfolio brings some new variety to the breakfast table while making it easier for families to get a great start to the day with a quick and flavorful protein breakfast."

Joining a robust line-up of Jimmy Dean frozen breakfast items with protein, including breakfast sandwiches and breakfast bowls, both varieties of quesadillas are a handheld option that can be enjoyed either at home or on the go. An extension to the Jimmy Dean Delights line of better-for-you breakfast offerings, the new Jimmy Dean Delights Turkey Sausage Quesadilla offers consumers a great-tasting breakfast option with 250 calories.

Both varieties of Jimmy Dean Breakfast Quesadillas can be found in the frozen breakfast section at grocery stores across the country. Available in a two count package, the Jimmy Dean Breakfast Quesadillas retail for $3.99 each.

About Jimmy Dean

Jimmy Dean is America's favorite protein breakfast brand*. Since 1969, the brand has ensured quality in every plate, providing warm, satisfying breakfast options the whole family can enjoy. Jimmy Dean Fresh Roll Breakfast Sausage, Fresh Links & Patties, Bacon, Fully Cooked Sausage Links & Patties, Omelets, Skillets, Sandwiches, Breakfast Bowls, Heat 'N Serve Sausage Links & Patties, and Pancakes & Sausage on a Stick boast full flavors and top quality ingredients guaranteed to make any meal the best.

About Sara Lee Corporation

Sara Lee Corp. (NYSE: SLE) and its leading portfolio of food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Pickwick Teas, Sara Lee and Senseo, generate nearly $8 billion in annual net sales from continuing operations and employ approximately 20,000 people worldwide. In January 2011, Sara Lee Corp. announced that it will divide the company into two pure -play publicly-traded companies, one focused on the international coffee and tea market and the other on North American meats. For more information on the company, please visit www.saralee.com.

*Share of Breakfast Sausage and Frozen Protein Breakfast Categories, number one in Dollar Sales and Volume Sales data per IRI FDM + WM 52 weeks ending February 5, 2012

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