P&G to build its second factory in Nigeria on land it has acquired in Agbara Industrial Estate, Ogun State, plans to make Nigeria one of its export hubs in time, P&G's CEO for West Africa operations says

Graziela Medina Shepnick

LOS ANGELES , February 29, 2012 (Industry Intelligence) –

Procter & Gamble Co. is planning to build its second factory in Nigeria in Agbara Industrial Estate, Ogun State, according to the company’s regional chief, reported BusinessDay on Feb. 29.

A large parcel of land has been acquired for the project, said Manoj Kupar, CEO of P&G’s West Africa operations. The company’s local office is in Lagos, Nigeria, and it has a factory in Ibadan. Altogether P&G provides direct and indirect employment for 3,000 people across Nigeria.

In time, the Cincinnati, Ohio-based consumer products company plans to make Nigeria one of its export hubs, and the country is already a P&G business center for West and Central Africa, he said, Business Day reported.

In the past three years, P&G has “seriously” expanded it operations in the area to 22 countries, all of which are growing as the region’s population rises, said Kupar. The number of births in Nigeria surpass those in the U.S., providing a growing market for P&G’s Pampers brand, he noted.

In five years, P&G’s sales have tripled, but there is much more room to grow, said Kupar.

The company’s nine brands, many of which have become household names, include Pampers, Ariel, Always, Bonux, Vicks, Gillette, Duracell, OralB and now Safeway, which was introduced last year, reported Business Day.

The primary source of this article is BusinessDay, Lagos, Nigeria, on Feb. 29, 2012.

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