Marley Coffee partnering with IMT Imedia Cafe to become Marley's distribution partner in Japan

Nevin Barich

LOS ANGELES and TOKYO , February 28, 2012 (press release) – Marley Coffee (OTCBB: JAMN.OB - News), a sustainably grown, ethically farmed and artisan roasted gourmet coffee, today announced that IMT Imedia Cafe has become a new distribution partner in Japan. IMT Imedia Cafe is a strategic alliance between a Japanese enterprise and Colombian coffee farmers, processors and exporters who specialize in gourmet and specialty coffees. The partnership is expected to significantly expand the availability and retail presence of Marley Coffee in Tokyo and elsewhere in Japan.

Imedia Cafe plans to aggressively expand distribution of Marley Coffee to retailers throughout Japan and will feature Marley Coffee at eco-minded consumer events, reggae festivals and industry trade shows. Japan has historically been the largest importer of Jamaican Blue Mountain beans and, overall, is the fourth biggest coffee market in the world behind the United States, Brazil and Germany. The average Japanese person will drink nearly 11 cups of coffee per week. For sales inquires in this region, please contact: +81-45-321-2259, info@marleycoffee.jp, or visit: www.marleycoffee.jp.

"Japan is one of the world's largest coffee markets and the Marley family continue to be iconic figures in Japanese popular culture," said Brent Toevs, CEO, Marley Coffee. "IMT Imedia Cafe is a wonderful partner who understands what Marley Coffee stands for and shares our values. We look forward to working together to expand our presence in Japan as we continue to extend distribution of Marley Coffee worldwide."

Imedia Cafe has been in the coffee business since 2007, promoting and selling organic certified specialty grade level green beans from Latin America in Japan. The company carries out a fair trade project together with Colombian enterprises and NGOs working for the improvement of life condition of low-income farmers. Imedia Cafe partners with coffee growers with Cup of Excellence in Colombia, Guatemala and Costa Rica as well as the Best of Panama.

"Our business is built upon a simple concept that aligns with Marley Coffee — Fair to the people, pure to the earth," said Emiko Ichinose, IMT Imedia Cafe. "We learned about Marley Coffee nearly two years ago and have spent the past year researching and testing the viability of Marley Coffee in the Japanese market. We are already selling Marley Coffee to our customers and foresee great success for Marley Coffee in Japan."

Marley Coffee currently offers seven varieties of new Marley Coffee Organic Ground packed in 8oz. bags and featuring the iconic Marley Lion and image of Rohan Marley. Marley Coffee Organic Ground is certified USDA organic. Marley Coffee also offers a premium assortment of 12oz. Whole Bean Coffee as well as Single-Serve Pods for home, office and food service.

All Marley Coffee products live up to the Rastafari standards of ITAL, standing for all things Pure, True and Vital. A portion of all sales of Marley Coffee supports the Kicks for Cause Foundation. Started by Marley Coffee, Kicks for Cause aims to build playable soccer fields and soccer camps for children of coffee-producing communities in Jamaica.

About Marley Coffee

Marley Coffee (corporate name Jammin Java Corp) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. Marley Coffee is a fully reporting company quoted on the OTCBB under the symbol JAMN. Learn more at www.MarleyCoffee.com, visit the corporate website at www.JamminJavaCorp.com, join us on Facebook at http://www.facebook.com/MarleyCoffee, and follow us on Twitter at http://twitter.com/marleycoffee.

Learn more about other Marley Family ventures by visiting The House of Marley at www.thehouseofmarley.com, Marley Beverage Company at www.MarleyBeverages.com, and 1Love.org at www.1love.org.

For general sales inquiries, please contact sales@marleycoffee.com or call the company at 323-556-0746.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.