BASF to unveil paint, coatings solutions at Paint India 2012 in Mumbai, Feb. 23-25; products to be highlighted include Basionics additives for coatings, Firemist pigments

Alison Gallant

LUDWIGSHAFEN, Germany , February 24, 2012 (press release) – -Innovative and environmentally-friendly dispersions for decorative paint offers low odor / VOC binder with high durability
-New Basionics ionic liquids and a wide range of polyalcohols for resin manufacturing used in industrial coatings
-Superior paints and coatings with specialty monomers improve scratch resistance, weatherability and appearance

Mumbai, India, February 23, 2012 - BASF, the world's leading chemical company, will present its comprehensive paint and coatings solutions at the Paint India 2012 in Mumbai from February 23 to 25, 2012. As a pioneer in developing innovative solutions for the paints and coatings industries, BASF will showcase an extensive range of top-of-the-line solutions and products, including water-based decorative paints, high performance effect pigments and resins solutions, together with building blocks, binders, crosslinking agents , reactive diluents, solvents, additives as well as specialties for a wide variety of coatings. Besides, a broad selection of oxo alcohols, oxygenated solvents, standard and specialty monomers along the entire value chain will be introduced as well.

"We see urbanization as the key megatrend worldwide, and India - as a rapidly developing country, will experience this trend for the years to come. In the recent years, demand for paint and coating solutions has increased dramatically and customers are looking for innovative solutions with added features and lower environmental impact. With BASF's strong commitment to research and development, we provide high value and sustainable products to help our customers to be more successful." said Mr. Gops Pillay, Senior Vice President, Dispersions & Pigments, Asia Pacific, BASF.

A BASF interactive experience center will be set up at the exhibition booth. In this ECO experience center, we will showcase our environmentally-friendly solutions aimed at addressing the current and future challenges in the paints & coatings industry. "We offer eco- friendly alternatives to existing products and solutions for the coatings industry. The demand for our products is expected to grow exponentially in the coming years and help our customers to bring to the market products & solutions that are differentiating, innovative and sustainable", said Ajay Gupta, Business Director, Dispersions and Pigments, South Asia, BASF.

High premium decorative paints with new effect pigments and resins solutions

BASF's Acronal® and Acronal® ECO are the ideal product lines for decorative paints industry. With its features like low odor or low VOC with built-in stain resistance, it gives exceptional durability to interior paints. With the Acronal® ECO experience, consumers can stay in their houses, when it is being painted. The innovative pigments product - Firemist® is a new effect pigment that can create a variety of unique, high-value finishes; which is especially suitable for interior design. BASF also offers a wide range of products for both interior and exterior wood coatings formulations. The diversity of Joncryl® and Luhydran® product lines allows customers to choose from a wide range of water-based technology platforms.

New Basionics ionic liquids with unique properties and a wide range of polyalcohols

BASF's Basionics® are highly efficient additives for coatings. It's antistatic and conductive properties prevent dust attraction and sparking and dissipate dangerous electric charges and present static charging, ensuring reliability and functionality for many kinds of coatings. BASF also offers NEOL® Neopentylglycol, a unique polyalcohol giving superior performance advantages due to its high chemical and thermal stability. It is a key building block for different types of polyester resin and can be used in powder coating, coil coating and automotive coating. Other polyalcohols and specialties include hydroxypivalic acid neopentyl glycol ester (HPN), 1,6 hexanediol (HDO) and wide ranges of vinyl ethers used in specialty coating and ink manufacturing.

Specialty monomers improve products' properties in various applications

Acrylate and methacrylate monomers are the essential building blocks for paints and coatings. However, when we refer to these products' performance for the different applications, it is always about making the right choice on monomers. With BASF's specialty monomers, product properties like scratch resistance, weatherability and appearance are being enhanced. These properties are crucial for the superior performance in automotive, architectural and industrial coatings, as well as adhesives. At the show, BASF offers a broad portfolio of standard and specialty monomers, as well as oxo alcohols and oxygenated solvents, providing different chemical solutions to customers according to their needs. To highlight a few, our Cyclohexyl Methacrylate (CHMA) provides high chemical resistance, outdoor weatherability to clearcoats and architectural dispersions. For our 4-Hydroxybutyl Acrylate (4HBA), it acts as the crosslinker, which improves the scratch resistance and has higher reactivity in clearcoats. Other products like Hydroxyethyl Acrylate (HEA) and Hydroxypropyl Acrylate (HPA) are high in purity and could be used in automotive, industrial, electronic and optical coatings.

Seen in the picture: From (L to R): Mr. Ajay Gupta, Business Director, Dispersions and Pigments, South Asia, BASF, Mr. Gops Pillay, Senior Vice President, Dispersions & Pigments, Asia Pacific, BASF and Mr. Thilo Bischoff, Vice President - Business & Market, South Asia at the inaugural ceremony of BASF booth during Paint India 2012, presenting the Company's comprehensive range of paint and coatings solutions

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