Marketing executives plan to increase spending across all forms of marketing despite economic concerns, finds biannual CMO Survey conducted in August 2011; CMOs at 249 companies expect 9.1% increase marketing budgets

Allison Oesterle

Allison Oesterle

LOS ANGELES , September 6, 2011 () – According to a biannual CMO Survey conducted in August 2011, marketing executives plan to increase spending across all forms of marketing, Printinthemix.com reported Sept. 6, 2012.

Chief Marketing Officers at 249 of the U.S. who participated in the survey said that they expected to see 9.1% increase marketing budgets. They expected that the budget for Internet see an 11.2% increase, while traditional advertising would see a 1.3% increase.

Over the next year, marketers planned to increase the percentage of the overall marketing budget directed to social media from 7.1%—its current level—to 10.1%.

Over the next five years, marketers expected that the percentage of the overall marketing budget directed to social media would increase to 17.5%.

Across the difference sectors, there were differences in the expected increase to the marketing budget.

Business-to-consumer product marketing had the greatest expected increase, with its percentage of the overall marketing budget expected to rise from its current level of 10.5% to 24% over the next five years.

When asked to rate their optimism concerning the U.S. recovery on a scale of 1-100, with 100 being the most optimists, marketing executives reported an average optimism level of 52.2, the lowest score in 2 years.

In February 2009, marketing executives who were asked the same question as part of the CMO survey reported an average optimism score of 47.6.

The primary source of this article is Printinthemix.com, Rochester, New York, on Sept. 6, 2011.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.