UPM to present its publication papers at drupa 2012 trade show in Dusseldorf, Germany, will include its new SwanBarrier paper, DIGI offering, low basis weight products

Kendall Sinclair

HELSINKI , February 17, 2012 (press release) – It’s time to turn the page and write the next chapter in the story of paper. UPM will do it at drupa 2012.

The acquisition of Myllykoski has made UPM the undisputed leader in publication papers. We can now serve our customers even better than before with a best in class offering - products, services, reliable and accessible supplies and sustainable operations. Along with the acquisition UPM has put even stronger focus on publication papers by allocating more dedicated resources to both the magazine and newspaper publisher segments.

At drupa you can familiarise yourself with UPM's wide range of papers for every end use and printing method. New solutions, like UPM SwanBarrier, for the packaging industry, wide DIGI paper offering or low basis weights products, such UPM Eco product family, are just some of the interesting product examples and innovations presented by UPM at drupa 2012.

UPM believes in co-operation throughout the value chain. By joining the expertise of UPM Paper and visionary cooperatives we’ve created inspiring features and solutions for modern print media. Come and see how codes, tags and augmented reality truly add new dimensions to print. You’ll also discover how they help to measure printed media effectivity. Check out our demo sessions and take a peek into the future of paper.

UPM is known for the know-how and expertise of its technical sales team. At drupa we will launch a new service for web based pdf workflow and colour management. It has been developed to produce colour accurate print products on UPM paper quicker and easier than ever. Come and hear more about UPM ColorCTRL and other UPM services at our stand.

UPM is exhibiting in PrintCity hall 6 as part of the joint PrintCity Alliance and is also sharing expertise in PrintCity’s Hot Topic clusters. UPM is presenting technical innovations improving runnability, printability and the latest value added solutions in newspaper printing. New UPM Seminars and Workshops for printing industry players will be introduced at the PrintCity area. Alliance members have also produced new value added printed materials.

UPM sees a bright future for paper as part of the modern media palette. Come and meet us at our stand in hall 6 and see how paper works as the gateway to exiting experiences.

Stay tuned for UPM drupa news by following us at www.upmpaper.com and www.twitter.com/UPM_Papers.

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