Reed's announces distribution agreement with Griffin Beverage; Griffin to distribute Reed's and Virgil's brands throughout northern Michigan
February 15, 2012
– Reed's, Inc. (NASDAQ: REED - News), maker of the top-selling sodas in natural food stores nationwide, announced today that it has reached a distribution agreement with Griffin Beverage Company (Anheuser Busch Distributor), a full-service direct store delivery distributor of premium alcoholic and non-alcoholic beverages with offices in West Branch, Michigan. Under the new agreement, Griffin Beverage has agreed to begin distributing Reed's and Virgil's brands in all retail channels, large and small, throughout Northern Michigan.
Neal Cohane, Senior Vice President of Sales and Marketing for Reed's, Inc., commented, "We continue to responsibly and methodically build out our distribution system throughout the US and Canada. The addition of Griffin Beverage Co. as new partners will help us penetrate deeper into all channels of business in the Michigan market. This is a consumer demographic that will truly appreciate the strength and uniqueness of our Reed's Ginger Brews and Virgil's Root Beer."
Cohane further states, "David Howard, Reed's Central Region VP of Sales, was instrumental in securing the Griffin Beverage partnership. As a new addition to the Reed's national selling team, David has hit the ground running, and is opening up distribution opportunities for Reed's and Virgil's across the entire Central US market."
About Reed's, Inc.
Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains.
Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew
About Griffin Beverage Company
Griffin Beverage Company was started in 1967 by Bob Griffin Sr. and Nancy Griffin. Throughout the years, the company has continued to grow. New product lines have been added to become a complete beverage company with major beer brands (Anheuser Busch, Corona, Heineken, just to name a few) to micro beers, soft drinks, mixers, wines, waters and even snacks. New warehouses were added, beginning with West Branch in 1978 and addition in 1982 and another addition in 1995. A new 50,000 sq ft. warehouse was constructed in Saginaw in 1999. With the five locations within Griffin Beverage, they serve 27,273 of Michigan's total 58,110 square miles.