Mirri designs innovative two bottle beer pack MirriNor with Norboard division of Smurfit Kappa; display carrying pack features Smurfit T-Flute material for strength, printable metallic surface from Mirri Color-Logic software

BERKSHIRE, England , January 16, 2012 (press release) – This two bottle beer pack has been designed to launch MirriNor an innovative packaging collaboration between Mirri and the Norboard division of Smurfit Kappa Sheetfeeding. Cardboard engineered by Concept Packaging, the beer pack demonstrates the ground breaking features available with MirriNor material. This pack carries two 500ml bottles of traditional ale and has a carry handle for ease of use.

As demonstrated, MirriNor has all the benefits of the patented Smurfit T-Flute material i.e. High strength, whilst remaining super lightweight at 440gsm (750micron), plus curvability allowing for innovative geometry within the pack design. The Mirri element provides a high quality premium metallic surface, with a printable metallic surface. Color-Logic TM software has been used on this pack allowing for multiple metallic shades to be created, the Color-Logic TM Process Metallic Color System was used at the repro stage and is available as a plug-in for programmes like Photoshop or other design packages. Designers or repro can run the programme and create stunning metallic effects easily and quickly.

Richard Revell Technical Sales Manager at Smurfit Kappa Sheetfeeding commented “This display retail pack demonstrates all the dynamic features that MirriNor offers. The concept here is a beer pack, but the same features could be applied to create a range of different gift packs or premium packaging”. Richard added “The curvability of MirriNor makes it possible to create an endowment effect, whilst retaining strength. The endowment effect means that the gift is often given with both hands, evoking positive emotions whilst presenting the pack.

”Richard Gillgrass Managing Director of Celloglas and Mirri commented“ We used the Color-Logic prepress software plug-in on this pack. This allowed us to create stunning metallic colours by underpinning them with intricate layers of white ink created by the programme in minutes”.

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