Heineken USA announces Ivan Gutierrez as Zone Sales Director, Heartland Zone, effective immediately

WHITE PLAINS, New York , February 13, 2012 (press release) – HEINEKEN USA today announces the appointment of Ivan Gutierrez as Zone Sales Director, Heartland Zone, effective immediately. In his new role, Gutierrez will report to Jeffrey Colbert, Central Region Vice President, and will be responsible for driving performance and delivering results through distributor management, retail execution and zone team development.

“The HEINEKEN USA Central Region welcomes Ivan’s strong history of industry sales and international business development to the team,” said Colbert, “His expertise will play an integral role in driving our business results and strengthening our success-oriented culture.”

At HEINEKEN USA, Gutierrez will be responsible for developing the Heartland Zone’s business plan and budget, while assigning goals and managing distributor execution across the portfolio. He will play a key role in the selection, execution and assessment of brand retail marketing programs, as well as the Zone’s pricing and gross profits to ensure delivery of regions financial objectives.

Gutierrez brings more than 14 years of international sales, marketing and business development experience to HEINEKEN USA. Most recently, Gutierrez served as the America and Asia Export Director for Cerveceria Cuauhtemoc Moctezuma in Monterrey, NL, where he lead a diverse, multicultural team to develop brand sales and equity in 40 countries in concert with 45 commercial partners.

In addition to his experience at Cuauhtemoc Moctezuma, Gutierrez held positions as Business Development Manager, Gulf Zone, Field Marketing Executive for FEMSA Cerveza and North Texas District Sales manager for Inbev USA.

Gutierrez earned a Law Degree from ITESM (Monterrey Institute of Technology) and an MBA from The University of Dallas. He will be based in HEINEKEN USA’s Chicago, IL office.


HEINEKEN USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA -sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.

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