Sixty-nine percent of consumers worldwide think it's more important to know food products' country of origin than to know products' ingredients, according to new report

Nevin Barich

LOS ANGELES , February 10, 2012 (Industry Intelligence) – A new report said that 69% of consumers worldwide think it's more important to know the country of origin when it comes to food products than to know the product's ingredients, Food Safety News reported Feb. 8.

According to the report by Underwriters Laboratories, consumers have more confidence in the food safety of a product from a developed country as opposed to a third-world country. Also, freshness, performance and safety were far more important to consumers than whether the product was organically grown or raised.

Consumers were most concerned about contracting foodborne illnesses when eating fresh foods and being exposed to chemical additives when consuming processed food, the report said, adding that 71% of consumers think food products are no better than they were five years ago.

The primary source of this article is Food Safety News, Seattle, Washington, on Feb. 8, 2012.

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