Pizza Hut gains most value perception in U.S. quick-service restaurant segment in January, according to research; Burger King, Papa John's, Taco Bell, Jack in the Box also increase value perception; KFC's value perception remains same
February 7, 2012
– Pizza Hut, Inc. gained the most value perception in the quick-service restaurant (QSR) segment in January, according to research from YouGov BrandIndex, PizzaMarketPlace.com reported on Feb. 2.
Other companies who gained value perception in January include Burger King Holdings, Inc., Taco Bell, Papa John’s International Inc. and Jack in the Box.
KFC’s value perception remained the same.
Ted Marzilli, SVP and managing director of BrandIndex, said QSRs typically offer deals to customers in January to drive traffic.
The primary source of this article is PizzaMarketPlace.com, Louisville, Kentucky, on Feb. 2, 2012.