Weekly Packaging Design Wrap-Up: bamboo beauty jars, portioning juice bottles, amplified phone packaging
February 3, 2012
– Skincare line utilizes bamboo, recyclable PET plastic for eco-conscious containers
The packaging for skincare and beauty line Tay Clean and Pure comes from the creative director and founder Sarah Tay. The bottles utilize natural resources by incorporating 100% eco-friendly bamboo and recyclable PET plastic. Tay says the texture of the packaging was important to her and that the bamboo was well-suited to protect skincare formulas with its anti-microbial properties and the ability to repel water. The front and back labels are etched into the wood. The only ink used is found underneath, where the UPC code and product information are printed on a stone-paper medium. Tay said she had to compromise a little to accommodate for checkout scanners at stores.
The primary source of this information is The Dieline, Los Angeles, California.
Juice bottle concept aids consumers’ serving-portion awareness
A recent design graduate of University of Wisconsin-Stout created Frugo packaging to provide the consumer with visual knowledge of serving sizes. The plastic juice bottle is designed to dispense a serving-sized portion into the top spherical container when the bottom portion is squeezed.
The primary source of this product information is Emily Brownson via the Behance Network, New York, New York.
Motorola extends packaging lifespan with multi-functioning amplifier case
Motorola approached design group Kaleidoscope to create a packaging concept for their new cell phone targeting tech-savvy youth. The ‘Go’ design doubles as an amplifier, enabling the package to lengthen its lifespan after purchase.
The primary source of this information is Kaleidoscope, New York, New York.
SKYY Vodka taps into Brazilian market with new nightlife packaging
SKYY Spirits commissioned the multi-awarded design consultancy Casa Rex to develop the promotional packaging for the Brazilian launch of its SKYY Vodka liquor product. Casa Rex took the opportunity to create a new visual identity for the brand that would connect with the Brazilian nightlife of music and clubbing. The promotion includes a set of SKYY vodka headphones which are shown plugged in and wrapped around the bottle as if ‘worn’ by the product. The bright equalizer image on the front of the box takes the shape of the bottle and the visuals on the back of the package show the headphone’s features punctuated with consumer scenarios from the nightlife scene.
The primary source of this information is Popsop, London, England.
Waitrose’s nutrition conscious line helps consumers count calories
U.K. retailer Waitrose commissioned Pearlfisher agency to design its Love Life You Count packaged food line. The range, which includes ready and frozen meals, snacks, and desserts, was created to help consumers stay within 1,500 calories a day. The calorie counting packages feature large numbers for nutrition transparency and incorporate five colors for different products: fresh green, egg yoke orange for chicken or fruit lines, teal blue for natural flavors and fish products and magenta pink for beef and pork items.
The primary source of this information is Packaging News, Croydon, England.
Cinema chain utilizes iconic movies for its in-house wine’s quirky brand
American movie theater chain Alamo Drafthouse Cinema asked design agency Helms Workshop to develop an identity for its in-house branded wines. The Austin, Texas-based creative firm chose to redesign the packaged theme each year based on a film that aligns with Alamo’s image, opting for ‘The Princess Bride’ for the cinema’s 2012 offering. ‘The Bottle of Wits’ theme features two wine varieties: ‘Inconceivable Cab’ and ‘As You Wish White’, playing off two memorable quotes from the film. The packaging design resembles the graphic style of old movie posters and features symbols and iconic phrases from the movie.
The primary source of this information is Helms Workshop, Austin, Texas.
Student designs innovative folding container for condiments
Ana Paula Faria imagined the ‘Experiências únicas com a Calvé’ product at the Instituto Politécnico do Cávado and Ave in Portugal. Designed for Dutch condiment manufacturer Calvé, the pack holds a range of cold sauces grouped into three categories. After sliding off the top case, the sides of the pack fold down, allowing for the stacked condiment boxes to be displayed. The designer says the presentation was to provide more comfort in either the restaurant or at home.
The primary source of this article is The Dieline, Los Angeles, California.