Crane & Co. appoints former Wal-Mart Creative Director of Color and Trend Rachel V. Ivey to VP, Creative and Product Development
February 1, 2012
– Crane & Co. announced the appointment of Rachel V. Ivey to the position of Vice President, Creative and Product Development. Ivey will lead the creative direction of the company's consumer division building on its rich legacy and distinctive heritage while incorporating an inventive fresh and modern aesthetic.
"Crane & Co. is at an exciting juncture as we are in the process of evolving the company to the next stage of its development. Rachel brings the creative edge to our already exemplary leadership team," said Anil Jagtiani, President, Consumer Division, Crane & Co. "We know that Rachel will drive innovation while honoring our incredible heritage and we're proud to have her onboard."
With more than 15 years of experience, Ivey brings a passion for design and a strong understanding of brand identity to Crane & Co. Before joining Crane, Ivey served as the Creative Director of Color and Trend for Wal-Mart, overseeing the expansion of the communication of color and trend throughout the business. Previously, Ivey held the position of Head Designer at Williams Sonoma where she established the design direction and sensibility for which the brand is known today. She began her career in interiors with The Gap, Inc., as part of a product team for the Banana Republic Home Division.
"I am excited to be working with such an iconic brand known for its superior quality and exquisite craftsmanship. It's an incredible opportunity to modernize and update the brand's unique aesthetic," said Ivey. "I'm very much looking forward to helping to grow the brand in all dimensions."
About Crane & Co.
Premier stationery purveyor Crane & Co., Inc. has been dedicated to the art of classic correspondence for more than two centuries. Since 1801, the bespoke luxury brand has been a leader in the social networking business, producing 100% cotton quality paper for personalized notes, business stationery, wedding invitations, birth announcements, calling cards and more. The seventh-generation family-owned business based in Dalton, MA, continues to celebrate treasured social connections and life's milestones through its exquisite quality, design and craftsmanship. Crane & Co. has produced the paper for United States currency since 1879 and manufactures products used in banknote security and industrial applications. For more information on Crane products please visit www.crane.com.