While two-thirds of U.S. consumers recognize that products like red wine, salmon, oatmeal and olive oil are heart-healthy foods, only a fraction buy these foods on a monthly basis, survey says

Nevin Barich

CONCORD, Massachusetts , February 1, 2012 (press release) – As the nation prepares for American Heart Month this February, a new Porter Novelli Styles survey of more than 4,000 Americans, sponsored by Welch's, found a significant gap between consumers' awareness of the heart-health benefits of common foods, and their purchase habits. Two-thirds of consumers recognize that red wine, salmon, oatmeal or olive oil are heart-healthy foods. However, only a fraction of those same consumers buy these foods on a monthly basis.

Interestingly, the survey established that those who buy grape juice each month are much more likely to buy other heart-healthy foods. In fact, they are nearly twice as likely to purchase olive oil and a third more likely to buy salmon than the overall population.

"We couldn't be more delighted to find that regular grape juice consumers are heart-smart shoppers," said Casey Lewis, MS, RD, Welch's Health and Nutrition Lead. "But unfortunately, this survey also revealed that many Americans aren't yet aware of the heart-health benefits of grape juice. In fact, while 66% of consumers know that a glass of red wine is good for their hearts, only 29% realize that they can get many of the same heart-healthy plant nutrients that are in red wine from grape juice made with Concord grapes. So we have a great educational opportunity during American Heart Month."

Like red wine, Concord grapes have a mix of natural plant nutrients called polyphenols. Not only do these plant nutrients give Concord grapes their vibrant color and bold taste, growing research suggests that certain polyphenols can act as antioxidants and deliver benefits to help promote heart health.

"Every four-ounce glass of Welch's 100% Grape Juice is made with more than 20 whole Concord grapes and counts as one serving (1/2 cup) of fruit. And, over a decade of research suggests that thanks to the Concord grape, Welch's 100% Grape Juice can help support a healthy heart," Lewis added.

While heart smart eating is essential, your genes can also affect your health. In fact, according to this survey, 56% of Americans recognize that it's important to know their families' health histories. With that in mind, Welch's has created the Welch's Family Vine Tool, an adaptation of the U.S. Surgeon General's tool, which gives you the ability to gather and share your family's documented heart-health history with your health care provider and loved ones.

To learn more about this tool and additional heart-healthy resources for the whole family, including delicious recipes, visit welchs.com/rewardyourheart.

And, to discover more about the Concord grape's health benefits, including heart health, visit grapescience.com.

About Welch's
Headquartered in Concord, Massachusetts, Welch's is the processing and marketing subsidiary of the National Grape Cooperative. Welch's is owned by 1,150 family-farmers across America and in Ontario, Canada, who make up this cooperative and who grow the delicious and inherently healthy Concord grape, used in Welch's juices and other grape-based products. Welch's is committed to research and development that will meet the growing demand for products that address consumers' health and nutrition needs. Welch's products are sold throughout the United States and in approximately 50 countries around the globe. For more information on Welch's visit welchs.com.

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