U.K. consumers ages 55 and older ate more than £1B of confectionery in 2011, accounting for 24% of market, more than children and teenagers combined, according to research

LOS ANGELES , January 31, 2012 () – U.K. consumers ages 55 and over ate more than £1 billion (US$1.57 billion) of confectioneries in 2011, Just-Food.com reported on Jan. 30.

U.K. consumers ages 55 and over purchased 24% of confectioneries sold in the U.K. in 2011, more than children and teenagers combined, according to Canadean’s latest consumer trends research.

Children and teenagers purchase confectioneries more frequently, which is perhaps why manufacturers target them.

The primary source of this article is Just-Food.com, Bromsgrove, England, on Jan. 30, 2012.

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