McDonald's unveils Chicken McBites as its newest premium chicken offering

OAK BROOK, Illinois , January 26, 2012 (press release) – Beginning this January, McDonald's guests nationwide will be invited to taste McDonald's newest premium chicken offering – Chicken McBites. Available through April, while supplies last, this delicious new choice offers chicken enthusiasts bite-size enjoyment with big flavor.

McDonald's new Chicken McBites are made with juicy pieces of white chicken breast and a savory home-style seasoning and are available in three sizes – Snack (3 oz.), Regular (5 oz.) and Shareable (10 oz.) – to accommodate any occasion and portion size. To enhance the taste experience, chicken fans can also pair Chicken McBites with a variety of dipping sauces for their dunking and popping pleasure.

"In response to today's on-the-go lifestyles we created our latest recipe – Chicken McBites – to provide our guests with a new way to enjoy premium chicken at McDonald's that's big on taste, fun to share and easy to take with you anywhere," says Chef Dan Coudreaut, Senior Director of Culinary Innovation, McDonald's USA.

To celebrate the introduction of Chicken McBites, McDonald's launched a crowd-sourcing video contest inviting aspiring producers and directors to create 30-second made-for-web "bite-sized" videos for a variety of cash prizes.

"This contest is all about engaging McDonald's fans and creative minds to help us develop fun, shareable online entertainment that expresses the bite-size appeal of Chicken McBites," said Rick Wion, McDonald's USA Director of Social Media.

A selection of winning videos are available to view on http://bit.ly/xil8Aq. NO PURCHASE NECESSARY. For more information about the Bite-Sized Video Project and contest official rules, visit http://tongal.com/mcdonalds.

To join in the McDonald's new Chicken McBites conversation online, follow our national Twitter handle, @McDonalds, and use the hashtag, #ChickenMcBites. For more information about Chicken McBites and McDonald's full line of menu choices including nutrition information visit www.McDonalds.com.

About McDonald's

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local businessmen and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.