Oriflame Cosmetics celebrates 45 years at Diamond Conference in Rio de Janeiro, Brazil, plans green product launches and sustainability initiatives for 2012

Denise Ge

RIO DE JANEIRO, Brazil , January 25, 2012 (press release) – Oriflame, the international beauty company selling direct, has announced the launch of its 45th anniversary celebrations at its Diamond Conference in Rio de Janeiro. Over 1,000 participants including Oriflame's top Leaders have gathered for the occasion, taking place 23 - 26 January. The conference is the first in a series of landmark events this year and the theme is "45 Years of Fulfilling Dreams", reflecting Oriflame's life-long business mission.

"My brother Jonas and I dreamed of success and we're overwhelmed when we look at the company's achievements," said Oriflame co-founder Robert af Jochnick. "However, what really makes me happy is the lives we've helped change. Oriflame's business opportunity has enabled so many people to fulfill their dreams - they've put their children through school, had the chance to become entrepreneurs and grow as individuals. This is such an inspiration to Jonas and me as we celebrate our 45th anniversary."

Oriflame has grown to become a major beauty company selling direct and, as it celebrates its history, is continuing to take positive action for the future.

"Oriflame's success is based on our ability to innovate and inspire consultants and customers," said CEO Magnus Brännström. "2012 is no exception. We have strong product launches and we are planning for the future with our Sustainability measures, both when it comes to launching our most ethically and environmentally aware product range and in the steps we are taking for our planet, our people and our communities."

Oriflame's anniversary celebrations will culminate this summer. In August, 5,000 of Oriflame's Leaders from around the world will meet in Stockholm, the company's birthplace, for its Gold Conference. Here spectacular celebrations and one or two surprises await them.

About Oriflame

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through around 3.6 million independent Consultants, generating annual sales exceeding ?1.5 billion.

Respect for people and nature underlie Oriflame's operating principles and are reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.

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