Oral care company Dr. Fresh to donate one of its FireFly toothbrushes to National Children's Oral Health Foundation for every new 'like' it receives on Facebook in honor of National Children's Dental Health Month

BUENA PARK, California , January 25, 2012 (press release) – During February's National Children's Dental Health Month, a simple Facebook "Like" will put a healthier smile on the face of a child in need. That's because Dr. Fresh® is donating one of its FireFly® toothbrushes to the National Children's Oral Health Foundation: America's Toothfairy® (NCOHF) for every new "like" at www.facebook.com/fireflytoothbrush.

The best-selling light-up timer toothbrushes encourage kids to brush for the dentist-recommend two minutes, and serve as a preventive tool in the fight against childhood cavities.

"Tooth decay is one of the most common chronic childhood diseases, accounting for more than 52 million school hours missed every year. It's dramatically on the rise, particularly in underserved communities," says Daniel Enriquez, Vice President of Sales at Dr. Fresh. "Through our Facebook page, anyone can make a difference for a child with one click. We are thrilled to join our fans in helping NCOHF in its efforts to promote oral and overall health for children." Those who "like" FireFly during February can opt to have their names included on an honor roll of donors to be presented with the toothbrushes to NCOHF at the conclusion of the campaign.

Founded in 2006 to address the growing epidemic of pediatric dental disease, NCOHF supports innovative oral health programming and delivery of comprehensive care for at-risk children through a national Affiliate network of community-based oral health clinics and outreach programs.

"We are very grateful to both the Dr. Fresh FireFly brand and its Facebook fans for this contribution to assist our Affiliates in delivering the best in preventive oral care to children in need," says Fern K. Ingber, President and CEO of NCOHF.


Dr. Fresh, Inc. (www.drfresh.com), one of the fastest growing oral care companies in the U.S., is the developer of over 250 quality and cost-effective personal care products. Established in 1998, Dr. Fresh offers quality personal care products from its top-selling FireFly® flashing kids toothbrush to Binaca® breath freshening products.

About National Children's Oral Health Foundation: America's Toothfairy®

NCOHF (www.AmericasToothfairy.org) is a 501(c)(3) nonprofit, dedicated to raising awareness of the #1 chronic childhood illness: pediatric dental disease, facilitating delivery of comprehensive pediatric oral health services and eliminating this preventable disease from future generations.

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