A full fragrance formula will be published, given to visitors for the first time ever at fragrance exhibition in European Parliament from Jan 31-Feb. 2; fragrance created by perfumer Christophe Laudamiel

BRUSSELS , January 24, 2012 (press release) – For the first time ever, a full fragrance formula will be published and given out to visitors along with the fragrance at an exhibition in the European Parliament from January 31st to February 2nd 2012.

This fragrance has been created by Christophe Laudamiel, a world renowned perfumer, especially for the exhibition 'A Sense of Europe'. Christophe has some of the world's biggest selling fine fragrances to his name such as Abercrombie & Fitch's Fierce and Ralph Lauren's Polo Blue.

This will be a unique opportunity to actually contemplate a genuine full fragrance formula. Formulae have traditionally been a closely guarded secret and are an important piece of intellectual property for the fragrance industry.

A fragrance formula cannot be patented and copyrighting is rarely sufficient and therefore the fragrance industry relies heavily on Trade Secrets to protect its most valuable intellectual property, the formula.

Incentives to innovate, particularly within the European Union, have been weakened not only by piracy in Asia and other rapidly developing economies, but also by inconsistent trade secret protection offered by EU Member States' legislation in this area.

We are publishing this formula as a one-off in order to show the high level of creative artistry and know-how that goes into creating a fragrance giving it its beauty and value. Europe happens to be one the most recognized cradles of creative perfumery and ingredient expertise worldwide. Its heritage deserves to be protected and its innovative know-how further unleashed.

The European Union has an extraordinary concentration of industries for which trade secrets are essential to compete successfully. The fragrance industry is one and would like to see an appropriate place for trade secrets within the European Union's intellectual property regime.

Find out more about how fragrances in all sorts of consumer products define our times every bit as much as fashion, or music, or film and how they mark our shared history every bit as much as architecture, or sport, or politics.

The IFRA exhibition in the European Parliament - A Sense of Europe - celebrates specific moments of change in European history and brings them to life through a unique combination of olfactory and visual stimuli.

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