PupLife.com selects Pop's Pet Organics Itch Rescue Dog Shampoo, an organic dog shampoo by Pop's Pet Organics, as its 8th Annual Dog Product Of The Year; organic dog products growing in popularity, research finds

FENNVILE, Mississippi , January 19, 2012 (press release) – As further proof that organic dog products are growing in popularity, PupLife.com has selected Pop's Pet Organics Itch Rescue Dog Shampoo, an organic dog shampoo by Pop's Pet Orangics as its 8th Annual Dog Product Of The Year. The PupLife staff chose Pop's Pet Organics based on staff input, customer feedback and overrall sales data. Itch Rescue is a vegan, cruelty-free dog shampoo that is made in America with certified organic botanical oils.

PupLife (http://www.puplife.com) Co-Founder and President, Eric Houtkooper remarked, "More and more, dog owners are turning to healthy, natural and organic products for their pets. Pop's Pet Organics offers an amazing line of organic remedies for pets, truly worthy of the 2011 Dog Product of The Year Award. The PupLife.com staff uses this product with their own pets and the results have been tremendous. In addition, the customer feedback on Pop's products, Itch Rescue in particular, has been excellent. Simply put, Pop's Pet Organics makes fantastic products that work wonders, without harming the environment."

Gerald Kass, President and Founder of Pop's Pet Products, commented on Monday, "It is an honor to have any of our products named the product of the year. It's especially an honor on a site like PupLife.com that promotes healthy products and healthy lifestyles for dogs and cats. We believe in giving our pets and your pets, only the healthiest products to keep them safe, happy and healthy. All of Pop's Pet Organics products are organic, natural and eco-conscious made with the health of animals, people and the Earth in mind. We look forward to developing additional organic, healthy products in 2012 and being involved with PupLife. Thanks go out to PupLife and their customers for their support."

Pop's Pet Organics Itch Rescue Shampoo (http://www.puplife.com/products/pops-pet-organics-itch-rescue-16-oz-shampoo) is an effective and safe itch remedy shampoo, made with certified organic botanical oils. Pop's Pet Products are USDA Certified Organic and made with EPA approved ingredients. Itch Rescue Shampoo helps to soothe and heal itchy, sensitive skin, has a light, relaxing lavender scent and is truly safe for your pet and the environment. Vegan and cruelty free, this wonderful product is made in America, and comes in a recyclable, PET bottle with no BPAs.

Previous Dog Product Of The Year winners include Honest Kitchen's Zeal Dog Food, (http://www.puplife.com/products/honest-kitchen-zeal-dehydrated-raw-dog-food) and the SENSE-ation Harness (http://www.puplife.com/products/sense-ation-no-pull-dog-harness), named PupLife.com's Product Of The Decade in 2010. Since 2003, PupLife's promise has been to offer the finest dog supplies, the most reliable pet information, and superior customer service so pet owners can care for their dog's health and well-being. PupLife.com also enjoys widespread readership of its blog, the Pup Life Dog Blog (http://www.puplife.com/blogs/dog-blog), a place for dogs and their people to read up on the latest information in the canine world.

PupLife.com was recently named "one of the fastest growing online retailers in the pet supply industry" by eCommerce-Guide.com. Focusing on healthy, safe and holistic dogs supplies, PupLife.com provides customers a one-stop shopping site for all their dog care needs. In addition to the best selection of dog food and treats, natural grooming products, designer dog carriers and training tools, PupLife.com offers information and articles including positive reinforcement training tips, health care guides and interviews with leaders in the pet care industry.

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