Panasonic repackages its line of feminine power handheld personal tools regain spot on Target shelves
January 17, 2012
– Panasonic Corp.’s line of feminine power handheld personal tools returned to Target shelves after a revamped packaging effort through branding firm The Goldstein Group, Packaging Digest reported on Jan. 11.
The line, made up of a three- and four-head razor and an epilator, was dropped by the retailer after a new buyer thought the packaging dated. Panasonic was prompted to redesign the line’s look and embrace the ‘spirit of the contemporary young woman’.
In order to find the line’s appropriate design-niche in the market, The Goldstein Group visited several Target stores to gather information on the retailer’s lead brands and Panasonic’s competition. The firm ultimately opted for a black, white and silver color scheme with visuals elements assumed from Japanese, tattoo and graffiti art.
The primary source of this article is Packaging Digest, Oakbrook, Illinois, on Jan. 11, 2012.