Thirty-three percent of U.S. consumers who drink coffee at breakfast have loyalty to brand, restaurant that serves their preferred coffee, Technomic says
January 13, 2012
– Technomic reported on Jan. 13 that 33% of U.S. consumers who drink coffee at breakfast indicate that they are loyal to a coffee brand or restaurant that serves their preferred coffee.
The findings are part of Technomic’s Breakfast Consumer Trend Report, which also states that 46% of consumers now occasionally purchase weekday breakfasts compared to just 33% in 2009.
The primary source of this article is Technomic, Chicago, Illinois, on Jan. 13, 2012.