Huhtamaki introduces new insulation paper hot cup range Primo for Europe; products feature advanced thermal insulation, cup strength, lighter weight through Huhtamaki's paper forming technology

Kendall Sinclair

ESPOO, Finland , January 11, 2012 (press release) – Huhtamaki Foodservice has introduced Primo, the new generation insulation paper hot cup range for Europe. Primo solution combines the most advanced thermal insulation and cup strength with lighter product weight. This unique performance is achieved through Huhtamaki's innovative paper forming technology that creates insulating and strengthening grooves on the cup wall. 

Amazing convenience On the Go

"The new Huhtamaki Primo cup allows our customers to provide outstanding take away convenience on their hot beverage offerings, while at the same time taking advantage of the high quality printing for maximized brand impact. Primo cup has full length smooth outer sleeve that can be custom-printed up to 8 colours with high quality flexo. Additionally, Primo cup will come with promotional choices such loyalty coupons and Quick Response coding", says Timo Tiilikainen, Commercialization Director at Huhtamaki Foodservice Europe-Asia-Oceania segment. 

One lid fits all cups

"Huhtamaki Primo range consists of the most popular 9 oz (0,2 L) and 12 oz (0,3 L) cup sizes. Cups can be made of PEFC certified paper board and feel extremely sturdy and easy to denest adding to the high quality feel of the cups. Primo comes with a new convenient single Uni-lid concept that enables restaurant operations and customer service to become more efficient", says Maisa Katila, Marketing Manager for Huhtamaki Foodservice Finland Oy.

For further information on Huhtamaki Primo cups visit the product web site at: www.primo.huhtamaki.com

High-resolution images http://brands.huhtamaki.com/NiboWEB/huhtamaki/showCartPublicContent.do?uuid=2117501&random=649805&lang=en

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