P&G's Oral-B increases market share in India's toothpaste market to 27.7%, a 9% increase, while Colgate-Palmolive's Colgate toothpaste loses market share in India, according to research

Michelle Rivera

LOS ANGELES , January 11, 2012 (Industry Intelligence Inc.) – U.S.-based Procter & Gamble Co.'s toothpaste brand Oral-B has 27.7% of the market share in India’s toothpaste market, according to brokerage firm Prabhudas Lilladher, the Financial Chronicle reported on Jan. 10.

Prabhudas Lilladher says Oral-B has increased its market share in India by 9% in the past two years.

Colgate-Palmolive Co.’s Colgate toothpaste has lost market share in India by 3% in the past two years, according to market research firm Nielsen. A research report from Motilal Oswal stated that Colgate’s market share in India dropped to 36.3%, a 3.7% decline, for the period ended second quarter fiscal 2012.

P&G has been expanding its Oral-B brand into new markets recently, including Nigeria, Ghana and the U.K.

There are speculations that P&G will bring its Crest toothpaste brand to India.

The primary source of this article is the Financial Chronicle, New Delhi, India, on Jan. 10, 2011.

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