McDonald's, International Olympic Committee nearing new eight-year agreement estimated at US$100M, IOC says
Nevin Barich
LOS ANGELES
,
January 10, 2012
(Industry Intelligence)
–
According to International Olympic Committee (IOC) officials, McDonald's and the IOC are nearing a new eight-year agreement estimated at US$100 million, Reuters reported Jan. 10.
The fast-food chain's contract runs out after this year's London Olympics. IOC officials will meet with McDonald's officials in Austria during the Innsbruck Youth Olympics this week to finalize details of the new deal, the IOC said.
The new four-Olympics deal would include the 2014 Winter Games in Sochi, Russia, the 2016 Rio de Janeiro Olympics, the 2018 Winter Olympics in Pyeongchang, South Korea, and the 2020 Summer Olympics, which have yet to be awarded to a host.
The primary source of this article is Reuters, New York, New York, on Jan. 10, 2012.
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.
