Online shoppers in Latin America expected to grow 20% annually over next few years, report says; e-commerce revenue expected to reach US$30B by 2013
January 10, 2012
– MarketResearch.com has announced the addition of the new report "Latin America B2C E-Commerce Report 2011" to their collection of E-Commerce market reports.
In 2011, Brazil was the country with the highest number of internet users in Latin America, followed by Mexico, Argentina, Colombia, Venezuela, Chile, Peru, Ecuador, Uruguay and Paraguay. Over the next few years, the number of online shoppers in Latin America is expected to grow annually by 20%. In line with this trend, B2C E-Commerce revenue is expected to increase to 30 billion US dollars by 2013. Group shopping also continues to soar in popularity -- in April 2011, Groupon was the leading competitor in this segment, followed by Groupalia, Peixe Urbano and clickOn.
The number of online shoppers in Brazil has shown double digit growth, with more than 20 million people making online purchases in 2010. With 80%, "shopping" is one of the most popular activities of Brazilian internet users. The yStats.com "Brazil B2C E-Commerce Report 2011" shows that some Brazilians shop frequently -- almost one quarter of all online customers had already made more than ten online purchases in the first half of 2011. In line with this trend, B2C E-Commerce revenue has rapidly increased. In the first half of 2011 alone, more revenue was generated than in all of 2008. "Household appliances," "Computers," and "Health, beauty and drugs" were the leading product categories in the first half of 2011. In September 2011, the most successful E-Commerce retailers were Buscape, Mercado Livre and B2W. Group shopping is an important trend in Brazil -- in September 2011, the leading portals in this segment were SaveMe, ApontaOfertas and Groupon.
In Argentina, the number of internet users reached more than 26 million in 2010. "Travel and tourism," "Consumer electronics," and "Food, drinks and cleaning products" ranked as the most popular product categories; Falabella and MercadoLibre are the most successful players in this market. Internet users in Mexico are very young, with almost 40% of them being younger than 18. B2C E-Commerce continues its rapid growth, with "Plane and bus tickets," "Entertainment tickets," and "Hotel reservations" being the most popular product categories in 2010.
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