P&G's Febreze brand launches new Febreze Car Vent Clips to help provide odor elimination for up to 30 days; consumers can easily control scent level by adjusting scent intensity dial

Michelle Rivera

CINCINNATI , January 10, 2012 (press release) – Procter & Gamble’s Febreze—the trusted brand known for eliminating odors and providing fresh scents in the home—is putting odor elimination in the drivers’ seat with the launch of New Febreze CAR Vent Clips. From fast food meals to sports equipment, Febreze CAR Vent Clips are designed to eliminate  tough odors busy families face and freshen the air in the car for up to thirty days*.

“After listening to consumer needs, we were inspired to shake up the car freshener category and design something that actually worked,” said External Relations Manager Jeff Pierce, Febreze. “The Febreze CAR Vent Clip was tailored specifically for the car environment. Discreet in size, the Febreze car freshener is formulated with light, fresh scents that have true odor eliminating power and the technology to slowly release scent day after day without becoming too overpowering.”

The Febreze CAR Vent Clip has a clean and modern design that easily attaches onto the air vent in the car, providing odor elimination and freshness while on the road. A unique membrane allows the product to slowly release scented oils, eliminating tough odors. Consumers can easily control the scent level of the Febreze CAR Vent Clips by adjusting the scent intensity dial.

Febreze CAR Vent Clips will be available in the Air Care and select Auto aisles at major retailers in North America beginning in early January 2012 for a suggested retail price of $2.99 for 1ct. and $5.49 for 2ct. and will be available in the following scents:

NEW Midnight Storm
Linen & Sky
Meadows & Rain
Hawaiian Aloha
Thai Dragon Fruit

For more information on the entire Febreze product line please visit www.febreze.com or like us at www.facebook.com/febreze.

*on low and under ambient conditions

About Procter & Gamble (NYSE:PG)
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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