Friendly's Ice Cream successfully emerges from voluntary Chapter 11 by consummating sale of its business to newly-formed Friendly's Ice Cream, LLC and subsidiaries

Nevin Barich

WILBRAHAM, Massachusetts , January 9, 2012 (press release) – Friendly Ice Cream Corporation and its subsidiaries (collectively "Friendly's"), the operator of Friendly's restaurants and a nationwide distributor of ice cream products, announced today that the Company has successfully emerged from its voluntary Chapter 11 by consummating the sale of its business to Friendly's Ice Cream, LLC and its subsidiaries.

"The completion of our financial and operational restructuring in just over three months is a significant accomplishment. It is a testament to the hard work and dedication of our employees as well as the ongoing support of our restaurant guests, franchisees, retail customers and vendors," said Harsha V. Agadi, Chairman and CEO of Friendly's. "As a now better capitalized company, more able to compete in the casual family restaurant sector, we look forward to building on Friendly's rich 76-year-old history."

Since entering Chapter 11 in October 2011, Friendly's has initiated a comprehensive turnaround strategy designed to improve operations across all business segments. Turnaround efforts include improvements in customer satisfaction and speed of service, menu enhancements, further partnership with new and existing franchisees, expansion of the retail business, and other investments in overall guest experience.

During the restructuring, the Company sought to work out more favorable lease arrangements at a number of locations where we believed rents did not reflect current market conditions and were significantly impacting the viability of the restaurants. While Friendly's was able to successfully restructure lease agreements for a number of these locations, unfortunately, we were unable to reach an acceptable agreement with landlords at 37 restaurants. Therefore, the Company has made the difficult decision to close these Friendly's effective at the close of business on January 8th.

"We regret that this decision has become necessary, and we appreciate the hard work and dedication of the Friendly's employees at each of the affected locations. We intend to accommodate as many as possible from closed locations to nearby operating restaurants, where available," added Mr. Agadi.

Friendly's filed to reorganize under Chapter 11 on October 5, 2011, in the United States Bankruptcy Court for the District of Delaware.

About Friendly's Ice Cream LLC
Friendly's Ice Cream LLC is a new, vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment with distribution through over 7,500 retail locations. For over 76 years, Friendly's restaurants have delighted generations of guests. For tomorrow, we plan to revitalize our restaurants and introduce exciting new products to meet today's customer needs. For additional information please visit www.friendlys.com.

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