Tesco's Fresh & Easy Neighborhood Market adding more than 60 new products to its eatwell, Goodness private label brands

Andrew Rogers

EL SEGUNGO, California , January 9, 2012 (press release) – Just as customers kick off the New Year with resolutions to save money and eat better, Fresh & Easy Neighborhood Market is expanding its popular and affordable eatwell and Goodness ranges with more than 60 new products. Fresh & Easy introduced eatwell in 2010 for customers seeking a nutritionally balanced approach to eating without compromising on taste or quality, while fresh&easy Goodness products give parents more wholesome options for fun meals and snacks for children.

All eatwell products contain no more than 25% of the daily values for calories, fat, saturated fat and sodium (based on a 2,000 calorie diet) and have limited added sugars. The packaging carries front-of-pack nutritional labels to clearly communicate the amount of calories, saturated fat, sodium and sugar in each item. Goodness products are made with wholesome, natural foods that are good sources of vitamins and minerals including whole grains, fruits and vegetables and have limited sodium, limited added sugars and no preservatives.

Like all fresh&easy products, eatwell and Goodness contain no artificial colors or flavors, no high-fructose corn syrup and no added trans fats.

“Customers are always seeking more ways to improve their lifestyles and save money,” said John Burry, Fresh & Easy Chief Customer Officer. “Our new eatwell and Goodness products provide customers with healthier eating options that don’t compromise on taste and don’t break the bank.”

The eatwell range also includes frozen entrees that retail for $1.99 each. These meals, which have outsold national brand equivalents since their introduction, give customers more affordable, great-tasting frozen food options.

About Fresh & Easy Neighborhood Market
Fresh & Easy operates 184 stores in California, Arizona and Nevada. In addition to fresh prepared meals, meats and produce, Fresh & Easy offers everyone’s favorite national brand products and household items, all at unbelievably low prices. The grocer’s popular fresh&easy brand products have no artificial colors or flavors, no added trans fats, no high-fructose corn syrup, and only use preservatives when absolutely necessary.

On average, Fresh & Easy stores use 30% less energy than a typical supermarket, which helps customers save money – and also helps the environment. Fresh & Easy uses LED lighting in external signs and freezer cases, offers customer recycling in every store and uses advanced refrigeration and freezer units to cut back on energy usage. The company also recycles or reuses all of its display packaging, sending the majority back through its distribution center.

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