Seventy-three percent of polled Americans feel daily newspaper not worth US$2.50, the new cover price of the New York Times; 18-29 year-olds more likely to value print paper at US$2.50
THETFORD CENTER, Vermont
January 6, 2012
– Poll Position, an online polling resource headed largely by former CNN execs, has bad news for the New York Times. Fully 73% of Americans the company polled answered “No” to the question “Is any daily newspaper worth a newsstand purchase price of $2.50?” That is the cover price of the New York Times, which it raised by 50 cents earlier this week. Sixteen percent of those polled answered “yes,” while 11 percent have no opinion. Poll Position conducted a telephone survey of 1,094 registered voters on January 3 (Tuesday).
Interestingly, the perpetually-logged-on 18-29 demographic was more likely than older people to value a print paper at $2.50. Among 18-29 year olds, 65% voted no, and 29% yes. The "no" votes leapt to 73% among 30-44 year olds, and "yeses" dropped to 17%; 45-64 year olds – 78% no, 11% yes; 65+ year olds – 72% no, 11% yes. And along political lines, Democrats voted 66% no, 24% yes, and Republicans 75% no, 17% yes.