LivingSocial says it grew to 25 countries from three in 2011, expanded to 627 Daily Deals markets from 150, boasts 46 million members

Cindy Allen

Cindy Allen

WASHINGTON , January 6, 2012 () – LivingSocial today announced the winners of its second annual Dealie Awards. LivingSocial’s salute to those who live socially, the 2011 Dealie Awards recognize those merchants whose offers most delighted our members throughout the year.

“In 2011 LivingSocial grew from 3 to 25 countries worldwide, expanded from 150 to 627 Daily Deal markets globally, and sold more than 600,000 room nights through our Escapes service,” said Jake Maas, Senior Vice President, Consumer Businesses, LivingSocial. “Today we’re honoring just a handful of the merchants that made that growth possible. We look forward to continuing to grow our merchant relationships to offer our members even more unique, interesting and affordable experiences in 2012.”

Since 2009 LivingSocial members have experienced new restaurants, visited new shops, tried out new services, escaped to new destinations and more, all at a value thanks to LivingSocial. Helping our members discover new, local experiences from Boston to Boise, 2011 accolades follow.

Daily Deals

Top 3 Major Market Offers of 2011:

   
     
Promotion       Vouchers Sold       Market    
Schools of people took advantage of $8 tickets to the New England Aquarium.       20,000       Boston, Mass.    
Mr Wash Car Wash kept cars in the nation’s capitol sparkling with a $21 offer for three express washes.       16,206       Washington, D.C.    
A whole lot of hand wipes were needed post feasting on $15 worth of Blue Ribbon BBQ – priced at only $6.       15,233       Boston, Mass.    
                     

Top 3 Mid-Sized Market Offers of 2011:

   
     
Promotion       Vouchers Sold       Market    

Annie sez helped folks finally afford those high-end threads they’d been drooling over with two offer
options - $20 for $50 or $50 for $125 to spend on designer clothing.

      13,053       Morris/Somerset Counties, N.J.    
Denver residents chowed down on $30 worth of specialty food at Tony's Market for only $15.       9,828       Denver, Colo.    
The ballgame was the place to be on Thursday nights thanks to a $4 offer from Durham Bulls Baseball Club.       8,183       Durham/Chapel Hill, N.C.    
                     

Top 3 Small Market Offers of 2011:

   
     
Promotion       Vouchers Sold       Market    
Busch Gardens Williamsburg was jingling with $12 tickets to its Christmas Town celebration.       9,983       South Hampton Roads, Va.    
Frozen yogurt was big in Boise, thanks to a $5 for $10 offer at U-Swirl Frozen Yogurt.       4,585       Boise, Idaho    
Vala's Pumpkin Patch offered two general admission tickets for only $12 helping families get into the Halloween spirit.       3,987       Lincoln, Neb.    
                     
LivingSocial also offered a mix of national deals throughout the course of the year to appeal to an even broader range of members. Awards go to Fandango, which hooked up 1,000,000 LivingSocial members with two tickets for the silver screen for only $9, and Whole Foods, which helped 1,000,000 LivingSocial members fill up on $20 worth of natural and organic groceries for only $10.

Escapes

Affordable, accessible "trips in a box," LivingSocial’s Escapes inspired people around the world to find, share and enjoy unique travel experiences in 2011.

Top Escapes of 2011:

   
                     
Experience       Vouchers Sold       Destination    
Loads of family fun was had at the Arizona Grand Resort for just $139 for a one-night trip.       5,450       Phoenix, Ariz.    
Carlsbad Inn Beach Resort housed San Diego beach goers for only $119 for a one-night stay.       2,249       Carlsbad, Calif.    
The Trump Taj Mahal was downright decadent at $124 for a one-night weekday stay.       2,097       Atlantic City, N.J.    
For only $59 travelers enjoyed a luxurious one-night stay at Ravella at Lake Las Vegas.       2,054       Henderson, Nev.    
By staying at El Dorado Casino for only $59, gamblers had more to spend at the slots.       2,049       Reno, Nev.
 
   

Taking part in the LivingSocial fun couldn’t be easier: deals are delivered to members through the LivingSocial website, a daily email blast and through apps for iPhone and Android devices. Additionally, LivingSocial's unique referral model gives users a chance to get their deal for free. Once a deal is purchased, the buyer can share the deal using a unique link generated at checkout. If three friends purchase the deal through the link, the original buyer’s deal is free.

In addition to Daily Deals and Escapes, members can find even more fun with:

Adventures – fully-produced events and excursions encouraging members to try something they wouldn't have or perhaps didn't know existed nearby;
Families – local, family-friendly experiences selected to help parents and kids discover hidden gems around town;
Gourmet – exclusive access to high-end food experiences you can’t find anywhere else; and
Instant – real-time, instant offerings delivered via smartphones and the web helping answer the question, "What is cool to do right now?"

For a full list of LivingSocial products and the cities where products are available, go to livingsocial.com. Follow us on Twitter at twitter.com/livingsocial. Join us on Facebook at facebook.com/livingsocial. LivingSocial products and services are subject to the Terms and Conditions found at livingsocial.com/terms.

About LivingSocial

LivingSocial helps people around the world find, share and enjoy great local deals and new experiences. We'll help you get more out of your city. Through its daily deal e-mails and alerts, LivingSocial introduces members to handpicked local businesses, products or services each day at significant savings. With a range of products for different interests, like Families and Adventures, LivingSocial helps delight members with the perfect deal for them. Other services include LivingSocial Escapes, which features easy "vacations in a box" to leading destinations, and LivingSocial Instant, which helps members discover real-time discounts at nearby restaurants, stores and businesses. LivingSocial works with each merchant partner to create customized marketing solutions that attract and retain loyal, long-term customers. Based in Washington, D.C., LivingSocial now has more than 46 million members in 25 countries.

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