Eco Building Products opens store for contractors at Vista, California, headquarters; product offering includes Eco Red Shield protected lumber, Jeld-Wen windows and doors

VISTA, California , January 4, 2012 (press release) – Eco Building Products, Inc. (OTCBB: ECOB) announced today the grand opening of contractors supply retail store front at the Company's expanded headquarters in Vista, California. The Company will distribute Eco Red Shield™ protected lumber products, JELD-WEN® windows and doors, Decra® Roofing Systems and Superior Universal Vinyl (SUV) fencing product lines to the general public. The Company plans to leverage Eco Red Shield products with other technically advanced building materials to offer a complete one stop source for contractors and homeowners in the San Diego metropolitan area.

The Company has done a tremendous job creating product awareness and branding of the Eco Red Shield product line throughout the past year. With very strong momentum in the Southern California market our movement into a retail outlet will give the Company's inventory a visible heartbeat providing cash and carry sales to all contractors and homeowners who desire the protection from mold, wood-rot, termites and value added fire.

"A lot of planning went into our retail operation. We think our timing is perfect because now we have Eco Red Shield homes going up in many towns across San Diego. This year we are planning to sell JELD-WEN® windows and doors, SUV vinyl fencing and Decra® Roofing Systems "Class A fire rated" roofing from our showroom with highly trained professionals providing a lot more knowledge about lumber and building products than the big box stores," stated Steve Conboy, President and CEO of Eco Building Products.

About JELD-WEN Windows and Doors

Since 1960, when JELD-WEN began with one Oregon millwork plant, we've been dedicated to crafting reliable windows and doors. Today you can see, touch and feel reliability in our beautiful windows and doors because of their durability, energy efficiency and worry-free performance. We measure our success by the relationships we build with our customers, suppliers and communities where we live and work. We've partnered with organizations such as the Green Building Initiative, which accelerates green building practices by promoting environmentally progressive approaches that are practical, affordable and accessible. Today JELD-WEN employs more than 20,000 people worldwide and has manufacturing and distribution locations across the United States and in more than 20 countries.

About Decra® Roofing Systems, Inc.

With a proven commitment to quality and performance, DECRA Roofing Systems has over fifty years of experience manufacturing and marketing stone coated steel roofing systems. In 2009, DECRA successfully completed the requirements for and became registered to ISO 14001:2004. This accomplishment demonstrates DECRA's commitment to the environment and willingness to continuous improvements to both its products and manufacturing process. DECRA began to establish objectives toward this certification by publishing "DECRA's Environmental Commitment" and implementing policies in support of this commitment statement in 2008. DECRA Roofing Systems, Inc., is a Fletcher Building Company, one of New Zealand's top industrial companies with a history going back to the early 1900's.

Fletcher has over 11,000 employees worldwide in 250 sites around the world; including divisions in Building Products, Infrastructure, Distribution, Laminates + Panels and Steel.

About Superior Universal Vinyl, Inc.

Since 2007, Superior Universal Vinyl has been manufacturing top-quality vinyl fencing products for both contractors and do-it-yourselfers throughout Southern California. We are locally owned and operated with over 20 years experience in the fencing industry. Our mission at SUV is to provide the highest quality product at the lowest price possible while maintaining the best customer service in the industry.

About Eco Building Products, Inc.

Eco Building Products, Inc. is a manufacturer of proprietary wood products treated with an eco-friendly proprietary chemistry that protects against fire, mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites with ECOB WoodSurfaceFilm™ and FRC™ technology (Fire Retardant Coating). Eco Building products, "Eco Red Shield", "Eco Blue Shield" & "Eco Clear Shield" utilizing patent pending technology is the ultimate in wood protection, preservation, and fire safety to building components constructed of wood; from joists, beams and paneling, to floors and ceilings.

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