Kraft Foods to invest £6M at Birmingham, England, plant to make new resealable primary plastic packaging, shelf-ready packs for Dairy Milk brand

LOS ANGELES , January 3, 2012 () – Kraft Foods Inc. plans to spend £6-million (US$9.4 million) at its Bournville plant in Birmingham, England, on new equipment to manufacture new resealable primary packaging and shelf-ready packs for its Dairy Milk brand, reported Packaging News on Jan. 3.

Installation is expected to start this month on equipment that will enable the plant to use new resealable flexible plastic packs for its Cadbury Dairy Milk, Whole Nut, and Fruit and Nut chocolate bars.

The bar packs will be packaged in new shelf-ready cases that stack the bars vertically and use a spring mechanism to push the bars forward by one space as another bar is taken from the front, Packaging News reported.

The shelf-ready packaging makes it easy for the retailer, as it only requires that the front of the case be removed prior to putting the case on the shelf.

For shoppers, the new cases make the bars stand out more and are more easily found than when they are stacked horizontally, said Nick Bunker, president of Kraft Foods U.K.

On the primary wrapping for Cadbury Dairy Milk, he said the packs are “easy open, easy close,” and can be resealed to keep the chocolate fresh, reported Packaging News.

Although Kraft Foods is not releasing the names of the equipment and packaging suppliers, Amcor Ltd. and Bosch Packaging Technology exhibited a system for making re-sealable chocolate packs at the Interpack Show last May.

Kraft Foods is also spending £6 million at its Sheffield, England, plant to install a new line for making biscuits. This will enable the plant to make Kraft’s Oreo and BelVita biscuits in the U.K. for the first time.

The investment is part of the Northfield, Illinois-based company’s plan to invest £50 million on its confectionary operations in the U.K.

Part of that plan includes eliminating about 200 jobs at Kraft Foods’ operations at Bournville, at Chirk in Wrexham, Wales, and at Marlbrook in Herefordshire, England, Packaging News reported.

The primary source of this article is Packaging News, Croydon, England, on Jan. 3, 2012.

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