Samsung to provide Galaxy Tablets to students at New Media Middle School in Columbus, Ohio, will enable students access to new technology, curriculum

Kendall Sinclair

NEW YORK and DALLAS , December 20, 2011 (press release) – Students and their teachers will merge the latest technology with a customized curriculum to create a modern -- and eventually paperless -- learning experience

New Media Middle School, in partnership with Samsung Electronics America and Samsung Telecommunications America (Samsung Mobile), announced today the successful launch of the school's innovative curriculum featuring Samsung's Galaxy Tab 10.1. The Galaxy Tab 10.1 will allow New Media Middle students to use cutting edge technology to access, and better learn from, a curriculum specifically tuned to their individual needs, interests and learning styles.

Samsung Electronics America, a recognized leader and innovator in consumer electronics and Samsung Mobile, the No. 1 mobile phone provider in the U.S.(1) were chosen by New Media Middle because the of their award-winning line-up of devices and expertise in working within the education sector.

"By pairing the brilliant Android(TM) tablet with cutting edge educational content, we have developed an innovative and ground-breaking learning medium for New Media Middle students," said J.Y. Lew, President, Enterprise Business Division, Samsung Electronics America. "We know students will enjoy working with the Samsung Galaxy Tab 10.1 to help take their education beyond the pages of a traditional text book, while teachers will see their curriculum become a benchmark for other public schools and universities to follow."

Opened in August 2011, in the heart of downtown Columbus Ohio, New Media Middle was formed to help urban middle school students bridge the education gap between them and their suburban peers. The school does this by combining a rigorous academic and community engagement curriculum with the latest technology to create an interactive and paperless learning environment.

"New Media Middle was founded to create a 21st century teaching and learning ecosystem where students will be immersed in a newfound relationship with technology," said New Media Middle Principal Erik Cohen. "Our partnership with Samsung, and the top-of-the-line features offered by Samsung's Galaxy 10.1 Tab, will serve as catalysts to help our students fully utilize this technology-rich ecosystem we are striving to create."

The Galaxy Tab 10.1 is a WiFi-enabled tablet that measures at just 8.6 millimeters slim, making it one of the thinnest and lightest large screen tablets currently available in the world. The Galaxy Tab 10.1 is powered by the Android(TM) 3.1 (Honeycomb) platform and features a brilliant 10-inch touchscreen and access to an array of applications through the Android Market(TM).

New Media Middle and Samsung will be hosting a media open house onsite at the school tentatively scheduled for Wednesday, January 18, 2012 to demonstrate this cutting edge approach to learning in the real-world classroom setting. Interested media may RSVP or get more details by contacting Lesli Benefield at 214.414.3324 or lbenefield@mww.com.

(1)No. 1 mobile phone provider in the U.S. claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics Q3 2011 U.S. Market Share Handset Shipments Report.

Android is a trademark of Google, Inc.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com .

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com .

About New Media Middle School

New Media Middle is a tuition-free, public charter school sponsored by St. Aloysius and overseen by a local Board of Education in Columbus, Ohio. Opening its doors in August 2011, New Media Middle serves the educational needs of low-income, mostly inner-city students in grades six, seven and eight. The vision of the Academy of New Media Middle is to create a 21st Century teaching and learning eco-system that combines rigorous, relevant middle school academics with "new media" in a trusting and safe environment that promotes mutual respect, responsibility, accountability and achievement.

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