Greiner Packaging develops shrink sleeves, labels for Poland's Benevita Margarine 225-gram PP cup with emphasized messaging that reflects product's health benefits

Lorena Madrigal

KREMSMÜNSTER, Austria , December 22, 2011 (press release) – Greiner Packaging boosts the Benevita Margarine product image with packaging design.

Benevita Margarine has had a major impact on health conscious customers in Poland since June 2011. The product contains highly beneficial fatty acids obtained from evening primrose seeds. The package is a very clear indicator of how healthy this product is.

“Green, fresh and healthy – the Benevita Margarine package is scoring on the sales shelves with all of these attributes. We are making the outstanding health properties of the product very clear”, Tobias Strasser, Head of Division K at Greiner Packaging said.

Sleeved side walls
Greiner Packaging has achieved a balanced combination of decoration variants for the sleeves and labeling. The side walls of the polypropylene (PP) cup for the 225 gram contents are sleeved. Shrink sleeves that fit perfectly to the cup form under the influence of heat are used for this purpose. These allow full surface decoration of the side surfaces.

Labeling on the slip lid and cup bottom
Greiner Packaging has brought further decoration strength to the optical design of the cup bottom and the slip lid. A label with the printed product information and barcode is placed on the cup bottom. The label on the slip lid reinforces the message of the side wall decoration and supplements it with additional information. The slip lid cover is colored in the same shade of green that gives the entire package its unmistakable healthy appeal.

Health from evening primrose oil
Benevita Margarine contains evening primrose oil. This is obtained from the seeds of the evening primrose, a herb-like plant. Evening primrose oil is rich in essential unsaturated fatty acids. In particular it contains linoleic acid and gamma-linolenic acid. Enjoying Benevita Margarine is a key for maintaining a correct and healthy cholesterol level. Furthermore it has a preventative effect against arterial sclerosis and cardiovascular diseases.

Corporate data
Greiner Packaging International is one of the leading companies in the European packaging industry. In 2010, the company achieved annual sales of EUR 403 million or 35 per cent of the total Greiner Group sales. Greiner Packaging International employs a workforce of 2.990 employees in Europe.

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