Astral CEO Jue Wong chosen by Little PINK Book as one of Top 10 Women in Business in 2011, recognized for transforming a portfolio of innovative cosmetic, skincare brands into industry-leading company with revenue of US$120M

Michelle Rivera

ATLANTA , December 22, 2011 (press release) – Whether planning the next beauty breakthrough or raising money for women's heart health, JuE Wong is a true entrepreneur. CEO of Astral Health & Beauty, Wong has transformed a portfolio of innovative cosmetic and skincare brands into an industry-leading powerhouse with a revenue of $120 million. This success, combined with her commitment to women's causes, has earned the Singapore native top spots on several who's who lists, including most recently, Little PINK Book's Top 10 Women in Business.

The premier online resource for career women, Little PINK Book proudly recognizes women who have risen to the highest positions in business. This year's role call features leading businesswomen from a variety of industries, each of whom has overcome personal and professional obstacles to be counted the best in her field. For Wong, the sudden loss of her husband of 20 years was her biggest challenge. "He was the one person who always believed in me," she told Little PINK Book, adding that his support, "gave me everything I needed to be where I am today."

Rising above personal tragedy, however, Wong found a renewed sense of purpose in her career and her community. She soon came to champion women's heart health, coordinating fundraisers that would raise over $300,000 for the American Heart Association's Go Red For Women® movement in her adopted hometown of Atlanta. Her work with Astral Health & Beauty would provide another pillar of strength and support. With Wong at the helm, 2011 would be an immensely successful year for the company, culminating in Pur Minerals' record breaking retail sales and a groundbreaking Today Show debut.

Yet, Wong realizes that she could never have done it alone. Drawing support from her family and "strong mentors," she was able to turn tragedy into an opportunity for personal and professional growth. "It's important to have great people in your life," Wong told Little PINK Book, "so you can empower them to be successful and vice versa."

About Astral Brands
Astral Brands is an innovator in the creation and management of prestige beauty brands. With a portfolio that includes quality lifestyle brands like Pür Minerals, Aloette Cosmetics and CosMedix cosmeceuticals, Astral Brands combines scientifically advanced technology with nature-based ingredients to deliver memorable, life-enriching experiences through beauty.

About Little PINK Book
LittlePINKBook.com is the 2011 Stevie Award winner for "Website of the Year," recognized by Forbes as a "Top 100 Women's Website 2010" and Yahoo! "Top 10 Women's Business Sites."

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