Barnes & Noble says its Nook e-readers are among top-selling holiday gifts this season, says products are receiving high ratings from customers than 'other recently announced tablets'

NEW YORK , December 21, 2011 () – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, reports that its NOOK family of devices – the highly acclaimed NOOK Tablet™, the award-winning NOOK Color™ and the world’s best E Ink® reader, NOOK Simple Touch™ – are among the hottest holiday gift items this year.

“We created the highest quality line of reading and entertainment devices at the greatest value for customers, and our record-breaking NOOK Tablet, NOOK Color and NOOK Simple Touch sales thus far this holiday are a testament to that,” said William Lynch, Chief Executive Officer of Barnes & Noble. “While other recently announced tablets have incurred quality issues with customers, NOOK Tablet is receiving tremendous customer ratings and early feedback from users. In these last few days of holiday shopping, we invite customers to go into their local Barnes & Noble and see for themselves why NOOK Tablet has become one of this season’s hottest gifts.”

The success of Barnes & Noble’s NOOK devices is driving demand for Barnes & Noble content over the prior year. NOOK Books are also increasing in popularity as a companion gift to NOOK devices, with top gifted titles including The Help, Steve Jobs, The Hunger Games Trilogy, The Hunger Games and 11/22/63, the newest title from bestselling author Stephen King.

To make last-minute shopping decisions even easier, Barnes & Noble is delivering an amazing trade-in offer for their in-demand and award-winning family of NOOK devices. Through December 24, 2011, customers can visit any Barnes & Noble bookstore and trade in their NOOK 1st Edition when they purchase any new NOOK device, and receive a $50 Barnes & Noble gift card free.

What’s more, Barnes & Noble is offering free shipping and gift wrapping on NOOK for the holidays. Online shoppers can order any NOOK by December 22, 2011 at 11:59 pm (EST) for free delivery in time for Christmas (December 24, 2011). And in any Barnes & Noble store, customers can have their newly purchased NOOK device gift-wrapped at no cost.

The gift cards – from this special promotion or those purchased separately online or in-store – can be used to purchase any digital or physical content from Barnes & Noble including NOOK accessories, NOOK Apps™ and more. NOOK Tablet and NOOK Color customers will also be able to apply their physical or digital Barnes & Noble gift cards while shopping on their devices. For those customers who already own NOOK devices or are receiving them as gifts, Barnes & Noble makes it easy and fun to give the gift of reading with instant NOOK Book™ gifting. Simply visit and choose any NOOK Books from the more than 2 million available, or any high quality, popular NOOK Apps to give as gifts. Books and apps are delivered instantly to recipients on their NOOK Tablet or NOOK Color device.

Customers can experience the entire line of NOOK devices at Barnes & Noble’s in-store NOOK Digital Shops™, including the new NOOK Tablet, with the best entertainment displayed in stunning VividView™, for just $249 and the incredibly popular, newly updated NOOK Color at the low price of just $199. NOOK Color recently underwent its largest-ever software update adding over 100 feature enhancements, access to top video and music services, popular apps, comics and more. In addition, NOOK Simple Touch has the most advanced E Ink display with lightning-fast page turns, plus a best-in-class battery life that is great for people who love to read for long stretches – up to two months with an hour of reading a day, all on a single charge with no annoying ads for just $99.

About NOOK® from Barnes & Noble

Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Store™ of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. The new NOOK Tablet™ is Barnes & Noble’s fastest, lightest tablet with the best in HD entertainment from top services and everything you want in a tablet at a great value ($249). Both NOOK Tablet and the award-winning NOOK Color™ ($199) feature a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The NOOK Simple Touch™ ($99), is the fastest, easiest to use reader with the world’s best reading screen and the longest battery life. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its more than 700 bookstores, as well as free Wi-Fi® connectivity to enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores, Fry’s Electronics and Systemax Inc. retailers.

In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its FREE NOOK Reading Apps™, available at Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and Barnes & Noble also offers NOOK Study™ (, an innovative study platform and software solution for higher education, NOOK Kids™ (, a collection of digital picture and chapter books for children, and NOOK Books en español™ (, the first-ever Spanish language digital bookstore in the United States.

For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on and

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 703 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 637 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through (, one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ ( Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website:

NOOK®, NOOK Tablet™, NOOK Simple Touch ™, NOOK 1st Edition™, NOOK 1st Edition Wi-Fi™, NOOK Color™, Reader’s Tablet™, PagePerfect™, Best-Text™, Fast Page™, NOOK Books™, NOOK Store™, NOOK Bookstore™, NOOK Newsstand™, NOOK Magazines™, VividView™, ArticleView™, NOOK Newspapers™, NOOK Comics™, NOOK Cloud™, NOOK Apps™, FREE NOOK Reading Apps™, PubIt!™, NOOK Discover™, NOOK Kids™, Read and Play™, Read to Me™, Read and Record™, NOOK Digital Shop™, Read In Store™, More In Store™, NOOK Friends™, LendMe®, NOOK Library™, NOOK Boutiques™, The Barnes & Noble Promise™, NOOK Books en español™, NOOK Study™, Free Friday™, Lifetime Library™ and Read What You Love. Anywhere You Like™ are trademarks of Barnes & Noble, Inc. PEOPLE, TIME and SPORTS ILLUSTRATED are trademarks of Time, Inc., registered in the U.S. and in other countries. Other trademarks referenced in this release are the property of their respective owners.

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