Beauty industry turns to products that you eat rather than wear, a market that is expected to grow roughly 6% year-over-year to US$8.5B by 2015

LOS ANGELES , December 19, 2011 () – The beauty industry is increasingly turning to products that you eat rather than wear, a market that, according to the market research company Freedonia Group, is expected to grow roughly 6% year-over-year to US$8.5 billion by 2015, the Wall Street Journal reported Dec. 14.

According to analysts with Euromonitor International, the edible makeup market is largest in Japan. China, whose medical culture has long featured edible supplements, also has a sizeable edible makeup market.

In the U.S., whose edible makeup market is roughly 5% the size of the edible makeup market in Japan, the Food and Drug Administration neither vouches for the safety of edible cosmetic products nor tracks the safety of said products.

Many doctors say that edible makeup does not work and that people should eat healthy foods, such as vegetables and whole foods instead.

Dr. Wahida Karmally, the director of nutrition at the Irving Institute for Clinical and Translational Research at Columbia, questioned the research behind the edible makeup products. She noted that some products may cause allergic reactions and others contain unhealthy components, such as saturated fat.

The primary source of this article is the Wall Street Journal, New York, New York, on December 14, 2011.

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